Co-Founder and CEO @ Diego Dzodan – Leveraging Growth Opportunities in E-Commerce

Diego Dzodan, the co-founder and CEO of, joins us in the next episode of How I Grew This podcast. Before starting, Diego worked for Facebook and Instagram as the VP of Latam. He spent ten years at SAP, where he focused on driving growth across countries by strengthening relationships with customers while working with them to innovate and deliver business value. is the leading social commerce marketplace in Brazil. It operates in nine Brazilian cities and has over 12,000 pick-up points. focuses on lower-income segments of the market and tries to offer the best possible prices to its consumers. To achieve that, connects the consumer and the producer and helps with the logistics. Another thing asks its customers to form groups to buy at better prices.
One of the main priorities has is getting the operations on track to continue to scale and increase the efficiency under which it can deliver the orders. The company wants to expand in all major cities in Brazil and test Mexico and Colombia.

Working in a corporate world brings many valuable insights and lessons when starting a business. You encounter all the positive and negative aspects of the business world. It becomes easier to think big when you have seen big companies performing well and learn how to plan for the long-term run. But one of the main lessons exceeding the corporate world is learning to stay close to the details and build something different from what the market offers.

Leaving a good job and starting a business requires you to be prepared from many angles. First, take into order your finances. Secondly, family support is crucial. Thirdly, be emotionally ready to take that step.