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In this episode of App Talk, we explored this transformation with Adam Landis, Strategic Advisor at Branch, who’s watching the systematic migration from search-dependent to AI-optimized marketing strategies. As 96% of marketers now use AI, Landis has found himself at the center of what he calls the shift from SEO to AIO, i.e. Artificial Intelligence Optimization. Read more

Learn how Anghami streamlined user journeys, boosted owned channel growth by 218%, and increased subscriptions with Branch deep linking.

Eshaan Agarwal, AVP of Marketing & Growth at CARS24, joins Branch’s 2024 Leaders in Mobile Growth New Delhi event to share his experience mastering mobile success and using Branch.

Marco Antognozzi, adtech and martech leader at Luisaviaroma, joins Branch’s 2024 Leaders in Mobile Growth London event to share his experience using Branch in a discussion called, “Evolving Customer Engagement: The Journey from Brick-and-Mortar to Mobile Excellence at Luisaviaroma.”

END Clothing’s Ellen Hainsworth, Performance Marketing Manager, and Ruairi McVeigh, Head of Product Management, join Branch’s 2024 Leaders in Mobile Growth London event to share their experience using Branch in a discussion called, “Redefining Retail Excellence: END’s Innovative App Strategies for Unmatched Success.”

Katie James, Head of Digital at Flybuys, joins Branch’s 2024 Leaders in Mobile Growth Sydney event to share her experience mastering mobile success and using Branch.

Leon Belobrov, Principal Product Manager of Platform Products at SEEK, joins Branch’s 2024 Leaders in Mobile Growth Melbourne event to share his experience mastering mobile success and using Branch.

Ravinder Bhamra, Program Manager of Digital Platform at Bajaj Finserv, joins Branch’s 2024 Leaders in Mobile Growth Mumbai event to share her experience mastering mobile success and using Branch.

Learn how Apna uses Branch for “fool-proof attribution” and user acquisition across paid and organic channels.