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From search to AI optimization: What brands need to know

Video
In this episode of App Talk, we explored this transformation with Adam Landis, Strategic Advisor at Branch, who’s watching the systematic migration from search-dependent to AI-optimized marketing strategies. As 96% of marketers now use AI, Landis has found himself at the center of what he calls the shift from SEO to AIO, i.e. Artificial Intelligence Optimization.

From Ghosted to Growth: Winning Customers with Seamless Experiences

Blog
The recent fireside chat at TRIBE - The CMO Connect in Dubai, featuring Branch CEO David Karnstedt and Anghami/OSN+ VP of Product and Growth Mohammad Ogaily, wasn’t just a conversation about tools and tactics — it was a masterclass on how to align product and growth to meet today’s user expectations. In this blog, we dive deeper into six of the most actionable insights they shared.
Blog Unifying Entertainment

Leaders in Mobile Growth | Marco Antognozzi – Luisaviaroma

Case Study
Marco Antognozzi, adtech and martech leader at Luisaviaroma, joins Branch's 2024 Leaders in Mobile Growth London event to share his experience using Branch in a discussion called, "Evolving Customer Engagement: The Journey from Brick-and-Mortar to Mobile Excellence at Luisaviaroma."
Dax DeLong meets with Marco Antognizzi.

Leaders in Mobile Growth | Ellen Hainsworth and Ruairi McVeigh – END Clothing

Case Study
END Clothing's Ellen Hainsworth, Performance Marketing Manager, and Ruairi McVeigh, Head of Product Management, join Branch's 2024 Leaders in Mobile Growth London event to share their experience using Branch in a discussion called, "Redefining Retail Excellence: END's Innovative App Strategies for Unmatched Success."
Three panelists seated onstage at a 'Leaders in Mobile Growth' event.

Leaders in Mobile Growth | Leon Belobrov – SEEK

Case Study
Leon Belobrov, Principal Product Manager of Platform Products at SEEK, joins Branch's 2024 Leaders in Mobile Growth Melbourne event to share his experience mastering mobile success and using Branch.
Leon Belobrov, Principal Product Manager, SEEK