Newsroom

Learn about viral marketing and the elements of a successful viral marketing campaign to integrate into your content strategy.

Until today, search has been the enabler of the internet. It served as a powerhouse of digital economics, the foundation of the Direct-to-Consumer (DTC) business model, and the model for organic customer discovery.

With AI agents expected to account for 20% or more of e-commerce traffic in the next five years, digital merchants face a new wave of risks and opportunities.

Search Engine Optimization (SEO) has dominated digital marketing strategies for two decades, but a fundamental shift is rewriting the rules of user discovery.

SMS marketing and mobile marketing can be critical to your overall marketing strategy. Learn how and when to use each form.

Max Fashion partnered with Branch, which it had already been using for mobile commerce, to launch a dynamic QR code campaign designed to incentivize employees and grow customer engagement. Check out the results.

Campaign Middle East sat down with David Karnstedt, CEO of Branch, to discuss how to ‘do retention right’ and leverage it as a key differentiator; how to ‘do measurement right’; and how to enhance engagement through contextual, timely, and relevant messages to the right audiences on the right channels.

David Karnstedt, CEO of Branch, speaks with Gulf News about why to stop treating mobile as a silo, because it’s a keystone in a broader ecosystem for engagement.

MarTech Edge interviews CMOs of organizations and other marketing leaders worldwide to gain a deeper understanding of marketing technologies, marketing insights, and more.