Philips is on a journey to transform into a health technology leader and aims to improve 3 billion lives per year by 2030. It plans to achieve this through strategic technology partnerships that transform every stage of the health journey. Philips uses Branch’s deep linking to drive users contextually into their various apps from the mobile web and paid ad campaigns, offering a seamless and personalized experience around their products. These connected experiences have increased the monthly user adoption rate of Philips apps from 3% to 10% in just eight months, while driving significant app growth in the process.
- 10% monthly user adoption rate — up from 3% in just eight months
- 745K app installs in just three months