La Redoute prioritizes its mobile-first business and has seen constant growth YoY with the mobile application. La Redoute’s core business strategy is to promote the app due to its powerful ability to drive additional revenue and customer loyalty.
La Redoute has historically had a large web user base. However, because the app drives better user engagement, La Redoute needed a way to promote the app on the mobile website to convert web users into app users. That’s when they found Branch.
- 29% increase in user retention
- 3x increase in AOV