Jora Makes Job Searching Easier with Optimized Web-to-App Experiences

Jora Jobs is an Australia-based search engine for jobs where users can search through thousands of career opportunities, sourced from many job sites around the world. Using Branch Journeys, Jora is able to optimise the web-to-app experience with deferred deep linking. With Branch, the Jora team can quickly publish new creatives and A/B test different designs, colours, templates, formats, and CTA — without any engineering support. The results? 2x improvement in campaign performance and an 80% increase in app installs.

  • 80% increase in app installs using Branch’s Journeys
  • 2x improvement in campaign performance through the ability to A/B test different creatives
  • 2% increase in Day 1 retention