Hibbett City Gear Provides a Seamless Shopping Experience With Branch

Hibbett City Gear is a leading athletic-inspired fashion retailer operating approximately 1,100 stores under the Hibbett Sports and City Gear brands. With Branch’s Journeys and deep linking solution, Hibbett City Gear is able to provide a unified, cross-channel experience and take users directly to relevant content in the app post-install.

  • 46.4% click-to-install rate
  • 69% increase in MAU
  • 51% increase in new users