Branch Drives 61% Click-to-Install Rate for RADIO.COM’s New App

RADIO.COM, the fastest growing digital audio app in the U.S., currently with over 300 stations and more than 3,000 podcasts, was preparing to re-launch its platform – and needed to find a way to drive existing users into the app seamlessly. RADIO.COM turned to Branch’s Journeys, implementing personalized web-to-app banners that drove seamless user experiences—and incredible results.

  • 63% of app installs driven by Branch’s Journeys during launch
  • 61% click-to-install rate using personalized web-to-app banners