2023 Mobile Growth Awards Call for Entries Now Open

It’s hard to believe that today marks the fourth year of the Mobile Growth Awards. We launched these awards four years ago with the goal of recognizing and celebrating brands across the industry that drive innovation and growth in mobile.

Last year’s awards received over 200 applications from brands worldwide. We narrowed it down to 50 finalists, and ultimately, eight winners were chosen by our panel of judges, including representatives from Expedia, Jersey Mike’s, Domino’s Pizza, Planet Fitness, and more.

This year, we are introducing several new award categories and assembled another panel of esteemed judges from companies like AT&T, Wells Fargo, Sainsbury’s, and Swiggy.

Do you have an exceptional campaign in mind? Don’t hesitate to submit an application! Nominations will remain open until Friday, October 27, 2023. We will announce finalists in early November and the winners by November 30.


2023 Mobile Growth Award categories

Best Mobile Growth Campaign

This award celebrates the Branch customer who has developed and executed a comprehensive mobile growth strategy that encompasses various aspects of user acquisition, engagement, and conversion. The winner demonstrates exceptional results and innovative approaches in driving mobile growth.

Best Mobile Retention Campaign

This award highlights the Branch customer who has effectively leveraged Branch’s features and tools to drive exceptional user engagement within their mobile app. The winner showcases innovative retention strategies and outstanding results.

Best App Adoption Campaign

This award celebrates the Branch customer who has excelled in driving exceptional web-to-app conversions and successfully transitioned website visitors into engaged mobile app users. The winner demonstrates outstanding implementation of Branch’s deep linking and Journeys smart banners. The winner uses these tools to seamlessly guide users from their website and incentivize them to download and engage with their mobile app. The recipient showcases innovative strategies, conversion rate optimization techniques, and measurable results in driving web-to-app conversions using Branch’s powerful tools.

Best Ad Conversion Campaign – NEW

This award celebrates the Branch customer who has achieved outstanding success in driving conversions from advertising campaigns through their mobile app. The winner demonstrates exceptional implementation and optimization of Branch’s deep linking and attribution solutions in their ad campaigns across various platforms, such as Facebook, Google Ads, or other mobile ad networks. The recipient showcases impressive conversion rates, return on ad spend (ROAS), and overall mobile growth driven by their effective use of Branch’s tools in ad campaigns.

Best Use of Personalization – NEW

This award recognizes the Branch customer who has achieved remarkable results in mobile growth through the implementation of personalized user experiences. The winner showcases innovative use of Branch’s deep linking, data-driven personalization, and A/B testing capabilities.

Best Social Engagement Campaign – NEW

This award recognizes the Branch customer who has achieved exceptional mobile growth by effectively leveraging social media platforms. The winner demonstrates outstanding use of Branch’s deep linking capabilities to drive user engagement and conversions from social media channels, such as Facebook, Instagram, or TikTok. The recipient showcases innovative strategies, creative campaigns, and measurable results in leveraging social media for mobile growth.

Best QR Code Campaign

This award celebrates the Branch customer who has effectively leveraged QR codes to drive significant mobile growth and user engagement. The winner demonstrates innovative and impactful use of Branch’s deep linking technology combined with QR codes to seamlessly connect offline and online experiences, resulting in outstanding mobile app installations, conversions, or user interactions.

Best Use of a Strategic Partnership – NEW

This award celebrates the Branch customer who has demonstrated exceptional collaboration and innovation in leveraging Branch’s tech and agency partners to drive mobile growth. The winner showcases exemplary integration and utilization of Branch’s partner solutions, such as attribution providers, marketing automation platforms, CRM systems, or other complementary technologies. The recipient demonstrates outstanding results and showcases how the strategic use of Branch’s tech partners has contributed to their mobile app’s growth and success.


Frequently asked questions

Q: Can I self-nominate?

A: Yes! You can submit an application on behalf of yourself or someone else.

Q: Is this program limited to U.S. nominees only?

A: No, we highly encourage global participation.

Q: Is there a fee to submit a nomination?

A: No, there is no fee associated with the Mobile Growth Awards.

Q: How are the winners selected?

A: Our panel of judges will review each submission and select the finalists to be announced in November. From the list of finalists, winners will be selected and announced by November 30.

Q: Are Branch customers automatically nominated?

A: No, any Branch customer wishing to participate must apply.

Q: How will I be notified if I am selected?

A: You will be notified via email if you are selected as a finalist. Winners will be notified via email and publicly announced via Branch’s social media and a press release.

Q: I still have questions; who can I contact?

A: If you have any questions regarding the nomination process, please contact us at [email protected].


About Branch

Branch provides the industry’s leading mobile linking and measurement platforms, offering solutions that unify user experience and attribution across devices and channels. Branch has been selected by over 100,000 apps since 2014 — including Adobe, BuzzFeed, Yelp, and many more — improving experiences for more than 3 billion monthly users across the globe. Learn more about Branch or contact our sales team today.