Lila Strominger

This is an excerpt from our latest eBook, The Marketers Guide to Emails on Mobile. Download the full eBook here. Emails are the easiest way to directly contact customers, users, and readers. They present an opportunity to place content directly in front of your audience at any time of the day or night. Unlike social… Read more »

Over the past few months, we’ve been working with many of you to see how you use the Branch Dashboard. Our navigational structure hasn’t changed since 2015 and we felt that it no longer represented the way you want to use Branch. Today, we’re delighted to share a new Dashboard that should be easier to… Read more »

The average user spends 4-5 hours on mobile, with 90% of that time inside a mobile app. When you’re sharing marketing links with your users, it’s not enough anymore to have a short URL with OG tags. Users anticipate a seamless mobile experience with your links, and are more likely to stay and convert when… Read more »

Linking to web content – for instance a gallery of cool treehouses – is easy. It’s always been easy. Simply copy the URL from the address bar, and if you want a short link or attribution, use your URL shortener and attribution provider.

In-app analytics are an essential part of growing your app. If you want to know how to improve the user experience for your customers or to optimize in-app purchases, you have to know what users are doing inside your app. It’s all well and good to get people to install, but if you can’t get… Read more »

We’re excited to launch the new Branch Developer Portal. As we’ve continued to release new features and update the docs with answers to commonly asked questions, it became clear that our developer portal needed an upgrade. The entire portal has been redesigned to make integrating Branch far easier.