Cat Perez

Here’s the thing about deep linking across social media platforms: you probably understand more about its intricacies than you’d expect. At its core, deep linking provides users with access to specific web pages rather than homepages on the web. For example, say I’m shopping online at Nordstrom.com. A traditional link takes me to the homepage,… Read more »

The 2017 Mary Meeker Internet Trends Report is officially live. For those that aren’t aware, Mary Meeker, a partner at Kleiner Perkins Caufield and Byers, has assembled an internet trend industry report since 1995. The original deck contained 25 slides and focused the state of capital markets and updates in the technology industry, which makes… Read more »

At Branch, we value your time and efficiency, so we created the Branch Link Creator Google Chrome Extension. This will allow you or anyone on your team to quickly and efficiently create Branch links that will deep link the user to relevant in-app content, work cross-platform and on every channel, every time. As you probably… Read more »