A session is the period of time during which a user engages with an app, beginning with when the user opens the app, and ending when the user closes the app (or until the app times out).
Session length can be a useful measure for understanding the extent to which users are engaging with your app. As we all know, acquiring users is only the beginning of the arduous and ongoing battle to build and maintain your user base.
Engaging users beyond the initial download is a daunting task, requiring significant investment and a concentrated and deliberate focus. Branch’s Ultimate Guide to Mobile App User Engagement will provide figures, metrics, tools and tips to make your engagement challenge seem a little less formidable, or hopefully a lot.