When
Wednesday, 14 May
Where
Address Skyview Dubai,
United Arab Emirates
Agenda
-
- Panel Discussion – 10:20 – 10:50 Hrs
Loyalty is Broken – Rethinking Customer Engagement Across All Audience Segments: Traditional loyalty programs are losing effectiveness. This discussion explores how brands can shift towards personalized, experience-driven engagement models to foster deeper connections and long-term customer retention.
- Spotlight Session – 12.25 – 12.45 Hrs
Topic – From Ghosted to Growth – Winning customers with seamless experiences
Speakers –
- David Karnstedt – Chief Executive Officer, Branch
- Mohammed Al Ogaily – VP Product, Anghami
About this event
TRIBE – The CMO Connect is an annual gathering that brings together Chief Marketing Officers (CMOs) and senior marketing professionals from various industries across the Middle East and beyond. The event serves as a platform for marketing leaders to discuss emerging trends, share insights, and explore innovative strategies to navigate the evolving marketing landscape.
What Branch is doing at the event
Branch is the strategic sponsor of the Tribe – The CMO Connect event.
This year’s theme, “The Great Marketing Reset: Trust, Loyalty & the Post-Social Era,” explores subscription- based communities, experiential marketing, first-party data strategies, and AI-driven personalization—essential tools for modern CMOs redefining brand growth. We will be joined by CMOs, Marketing Heads, and Digital Leaders as they share proven strategies, industry benchmarks, and real-world case studies that are shaping the marketing playbook of tomorrow.
Meet the Branch team at booth #3 in the pre-function area and stand a chance to win surprise gifts.
Panelists
Mohammed Al Ogaily
VP Product, Anghami
Keynote Session – 12.15 – 12.35 Hrs
Mark Hansen
Senior Product Manager, Branch
