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While you’re here, check out some of our latest mobile resources!

Branch Employee Highlight: Yadush Bose

Yadush Bose, senior field marketing manager for APAC and MEA regions, has been with Branch for two years. In this interview, we dive into his perspective on work, his balance with sports, and his passion for the Branch mission. 

10 Tactics to Harness the Power of Paid Advertising in a Post-cookie Era

Should mobile marketers abandon paid advertising altogether? There’s a reason why “don’t give up on advertising” was the #1 don’t in our blog, Mobile in 2023: What to Do and What Not to Do. The answer lies in recognizing the continued value and potential of paid advertising even without traditional user identifiers.