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Deep Linking: The Unsung Hero of Mobile Growth

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Who knew one of the most important parts of your mobile strategy is also the most overlooked? Take a deep dive into deep linking and learn why it’s the hidden key to customer retention.

Lessons From Consulting Hundreds of Apps: Q&A With Branch’s Head of Business Strategy

Blog

Where is the real value for today’s mobile apps and what can you expect as AI plays an even larger role in this evolving market? Get these answers and more in this Q&A with Branch’s Head of Business Strategy.

CTV Attribution, Solved: Why Advertisers Should Care About Roku, Branch, and MetricWorks

Blog

Despite its scale and attention, CTV has been stuck in a black box — high spend, little proof of performance. For years, advertisers have poured budget into connected TV campaigns without knowing what was truly driving installs, re-engagements, or revenue. Fragmented signals, privacy shifts, and siloed measurement have left performance marketers guessing. And guessing is expensive. That ends now.

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