Ad costs are rising. Privacy rules are shifting. And proving ROI is tougher than ever. Mobile measurement partners (MMPs) help track campaign performance — but to truly optimize spend, you need to go beyond installs.
Event tracking gives you the insights to:
- Understand which campaigns drive high-value users, not just installs
- Pinpoint the events that lead to subscriptions, purchases, and engagement
- Optimize ad spend with real use behavior data
What’s inside:
- The four key event categories every app should track
- Industry-specific event tracking recommendations for retail, media and entertainment, finance, QSR, and more
- How event data powers better ad performance, retention, and revenue
- Actionable insights from Branch’s mobile growth experts
You’re already tracking installs. It’s time to track what really matters.
Download the guide and start making smarter, data-backed marketing moves.