Mobile Growth Online with Mosaic Group, Hallow and El Pollo Loco

Mobile Growth Online is connecting experts in the field to discuss the most relevant issues and strategies in mobile. We ask leaders and innovators from brands you love about their mobile growth strategies and success stories.

In this live 45-minute panel discussion you’ll have the chance to hear about:

• Rules of engagement in an ever-changing mobile landscape
• Strategies for acquisition & the best channels to acquire users
• This panel will be followed by a live Q&A from the audience.

Agenda

12:00 PM
Welcome + Introductions

12:05 PM
Branch Bits

12:10 PM
Panel Discussion

12:45 PM
Audience Q&A

Can’t make it live? Register anyway and we’ll send you the recording.

Speakers

Ngozi Obgonna Morgan

VP Marketing, Apalon & Phoenix at Mosaic Group

Growth marketer, strategist, industry speaker and NYU MBA with over 18 years of integrated marketing and customer acquisition experience with media, DTC and mobile-first brands. Passionate about the effective convergence of traditional and digital media platforms to drive measurable brand and performance activations.

Evan Laird

Head of Marketing at Hallow

Evan is the Head of Marketing at Hallow, a Christian Prayer & Meditation app. Last month, Hallow become the first-ever meditation, mental wellness, or religious app to crack Apple App Store’s Top 10, reaching number 3 for 3 straight days beating TikTok, Instagram, Google, Spotify, and more, becoming the 4th fastest-growing app in the US. Before Hallow, Evan was a growth consultant in paid media, CRO, and attribution for companies like Shell, Remote Year, ProBar, Pyure, and more.

Olivia Ross

Senior Digital Marketing Manager, CRM, Loyalty, & E-Commerce at El Pollo Loco

Olivia Ross is an accomplished marketing professional who’s led profitable growth for billion-dollar QSR brands through marketing innovation, digital transformation, integrated strategy, and brand positioning. Currently, she’s the Senior Digital Marketing Manager of CRM, E-Commerce, and Loyalty at El Pollo Loco where she leads the organization’s loyalty and digital guest engagement strategies. Most recently, Olivia led the brand’s relaunch of Loco Rewards, releasing a custom mobile app, a new loyalty program, and reimagined digital experience. She’s been recognized across the industry, including QSR Magazine’s Young Leaders to Watch, Brand Innovators 40 under 40, and Adweek’s Rising Marketers program. Olivia holds a degree in Marketing from Northwood University and marketing certification with the Kellogg School of Management. She currently lives in Michigan, where she enjoys spending time with friends, sampling local food, and traveling around the world.