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Metric
Result
Company
Strategic implication
Fraud reduction
82% decrease in fraudulent installs
Aha
Pre-install verification stops budget drainage at the source.
Cost efficiency
20% reduction in CPA/cost per disbursement
Tunaiku
Security is a growth lever. Lower fraud means lower CAC.
Conversion velocity
204,000 installs from mobile web
Payoneer
Smart banners bridge the gap between discovery (web) and value (app).
App adoption
46% of total user base on the app (up from 33%)
Payoneer
Contextual deep linking drives migration to higher-LTV platforms.
Referral efficiency
60% referral install-to-purchase rate
GoMechanic
Incentivized referrals work when the data infrastructure is secure.
Fraud reduction
82% decrease in fraudulent installs
Cost efficiency
20% reduction in CPA/cost per disbursement
Conversion velocity
204,000 installs from mobile web
App adoption
46% of total user base on the app (up from 33%)
Referral efficiency
60% referral install-to-purchase rate
Fraud reduction
Aha
Cost efficiency
Tunaiku
Conversion velocity
Payoneer
App adoption
Payoneer
Referral efficiency
GoMechanic
Fraud reduction
Pre-install verification stops budget drainage at the source.
Cost efficiency
Security is a growth lever. Lower fraud means lower CAC.
Conversion velocity
Smart banners bridge the gap between discovery (web) and value (app).
App adoption
Contextual deep linking drives migration to higher-LTV platforms.
Referral efficiency
Incentivized referrals work when the data infrastructure is secure.
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