Infrastructure
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Metric |
Result |
Company |
Strategic implication |
|---|---|---|---|
| Fraud reduction | 82% decrease in fraudulent installs | Aha | Pre-install verification stops budget drainage at the source. |
| Cost efficiency | 20% reduction in CPA/cost per disbursement | Tunaiku | Security is a growth lever. Lower fraud means lower CAC. |
| Conversion velocity | 204,000 installs from mobile web | Payoneer | Smart banners bridge the gap between discovery (web) and value (app). |
| App adoption | 46% of total user base on the app (up from 33%) | Payoneer | Contextual deep linking drives migration to higher-LTV platforms. |
| Referral efficiency | 60% referral install-to-purchase rate | GoMechanic | Incentivized referrals work when the data infrastructure is secure. |
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