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Mobile Growth Maturity Score

You are in the beginner stage of mobile app growth maturity. It appears that you're just starting to recognize the importance of guiding users from various touchpoints to your mobile app. There is significant potential for growth, but you may need to explore and implement more diverse strategies to drive app adoption and engagement. Consider incorporating deep linking solutions and experimenting with new channels to advance to the next level.

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Your Score breakdown
Great
In-app experiences and personalization

Your in-app experiences and personalization strategies are advanced. You've mastered the art of delivering highly personalized and contextual experiences to app users. You use advanced methods, analytics, and segmentation to understand user preferences and behavior. Keep up the excellent work! Continually optimize onboarding and engagement, and leverage A/B testing to refine your content and messaging.

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Needs work
Acquisition and engagement channels

Your app growth strategies are in the beginner stage. You might be just starting to recognize the importance of guiding users from various touchpoints to your mobile app. Consider enhancing your mobile web-to-app links, mobile banners, and other acquisition channels to drive app adoption. Explore basic social media promotion and deep linking to unlock new app growth channels.

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Good
Measurement and attribution

You've reached the intermediate level of measurement and attribution. You've made solid strides in attribution and measurement, tracking app activities and assessing which marketing efforts drive installs and conversions. To progress, ensure your measurement partner can unify attribution for owned, earned, and paid channels, and explore partner integrations for richer data and insights.

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