Security & Privacy

Responsible, secure, and privacy-focused. Branch goes beyond compliance to ensure the security and privacy of our customers’ data.



Guided by strong privacy principles

We offer mobile linking and measurement platforms for marketers, product leaders, and mobile app developers.

So we thought it would be helpful to lay out, in plain English, the Branch Guiding Privacy Principles that drive how we’ve chosen to design our services, with privacy as a top priority.

We limit the data we collect

We practice data minimization, which means that we avoid collecting or storing information that we don’t need to provide our services. We do not collect or store sensitive end-user information, nor do we want to. In fact, our Terms & Conditions prohibit it.

We will only provide you with data about actual end-user activity on your apps or websites

We help our customers understand the relationship between web and app sessions for users they have already seen across their platforms. We do not let customers access data beyond the interactions they have directly with their own users.

We do not rent or sell personal data

Your data is your data no matter what. Neither your competitors nor any other company will ever have access to it. We are not in the business of renting or selling any customer’s end-user data to anyone else.

Privacy advocacy

Branch is committed not just to protecting the privacy of our own customers’ data, but also to advocating for transparency, user control, and the advancement of responsible data practices in the industry at large.

Branch is a proud member of the Network Advertising Initiative, alongside Adobe, Microsoft, and Oracle. This non-profit organization brings together industry leaders, policymakers, and consumer advocates to explore the challenges posed by technology innovation and to develop privacy protections, ethical norms, and workable business practices. The NAI promotes the health of the online ecosystem by fostering innovation, privacy, trust, and accountability in digital advertising.


Our commitment to You

At Branch, our goal is to help our customers meet both the letter and the spirit of privacy laws and regulations, including GDPR and CCPA, in a simple and straightforward way. We believe these are not simply legal requirements; respecting the privacy rights of all customers and their users is the right thing to do.

Over the years, we’ve invested heavily in ensuring that our customers can use our products in compliance with these privacy laws, and we will continue to invest in industry-leading data privacy initiatives.

Health Insurance Portability and Accountability Act

Branch’s Advanced Compliance is a premium solution that enables healthcare companies to benefit from Branch’s services while meeting their HIPAA compliance requirements.

HIPAA Compliance Assistance

With Advanced Compliance, customers that must comply with HIPAA regulations to safeguard PHI (Protected Health Information) have the ability to enter into a Business Associate Agreement (BAA) with Branch.  Advanced Compliance offers an enhanced security configuration for the processing of certain limited individually identifiable health information to assist customers with their HIPAA compliance needs.

Advanced Compliance Solutions

Branch’s Advance Compliance solution is designed to address the essential standards outlined in the HIPAA Security, Privacy, and Breach Notification rules concerning PHI. Our comprehensive solution provides robust privacy and security of customer data through an isolated network with strong authentication and multiple levels of encryption.

Our security best practices

Comprehensive security program

Dedicated Security Team

All members of the Branch security team are credentialed to the highest industry standard and bring deep expertise in cloud application security to continuously evolve security and governance practices in response to ever-shifting threats.

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Product Security

Our secure software development lifecycle enforces diligent security reviews, secure coding practices, and continuous security testing using a mix of internal/external penetration tests and independent third-party security programs.

Security is in our DNA

State of the art security measures to meet growing customer needs and security challenges

Cloud security

  • Physical security controls
  • Intrusion detection and prevention
  • Virus and malware protection
  • Vulnerability detection and management
  • Security patch management
  • Continuous security information and event management (SIEM)

Data security

  • Industry-strength data encryption in transit and at rest
  • Data leakage prevention solution
  • Proactive security monitoring to secure data and assets

Meet our security and privacy leaders

Lester Chan

Head of Security and IT

Lester Chan (he/him) is Head of Security and IT at Branch. Lester and his team play a critical role in maintaining a secure and trustworthy environment for Branch and its customers. With over 30 years of experience in IT, security risk & compliance, Lester is dedicated to upholding the highest standards of safety, compliance, and user satisfaction. Prior to joining Branch, Lester served as VP, Chief Information Security Officer, at KOHO and Head of Enterprise Security at Zoom Video Communications. He holds a B.S. from San Jose State University in Management Information Systems and MBA from San Francisco Bay University.


Ayisha Gelin

Senior Product & Privacy Counsel and Data Protection Officer

Ayisha serves as the Data Protection Officer for Branch and its subsidiaries and as Senior Product & Privacy Counsel at Branch. Ayisha provides counsel to Branch on strategic initiatives to ensure compliance with evolving data privacy regulations. Prior to joining Branch, Ayisha worked as Senior Privacy & Product Counsel at Okta, and as Director, Legal Affairs at Catalyst. She has extensive expertise and has spent several years working across industries specializing in the areas of privacy and data protection. Ayisha obtained a JD from Fordham University School of Law and a BA from New York University.

In the press

CCPA questions every CISO should be prepared to answer

Ethical data collection in the spotlight over new regulations

Daily Journal: Privacy Junkie

CPRA explained: New California privacy law ramps up restrictions on data use

LTR: Privacy in the age of GDPR and CCPA

Five ways your brand can win consumer hearts and minds

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