# ====================================================== # robots.txt for Branch.io # ====================================================== # Default policy User-agent: * Allow: / # ----------------------------- # Explicit ALLOW for AI/LLM crawlers # ----------------------------- User-agent: GPTBot Allow: / User-agent: CCBot Allow: / User-agent: Google-Extended Allow: / User-agent: PerplexityBot Allow: / User-agent: ClaudeBot Allow: / User-agent: anthropic-ai Allow: / User-agent: Applebot-Extended Allow: / # ----------------------------- # Crawl hygiene (limit noisy URLs) # ----------------------------- # Common tracking parameters Disallow: /*utm_ Disallow: /*gclid= Disallow: /*fbclid= Disallow: /*msclkid= Disallow: /*ref= # Additional query params / WP patterns Disallow: /*?currency= Disallow: /*?page_id= Disallow: /*?wvideo= Disallow: /*?p= Disallow: /*?amp # WP endpoints - Security: Block REST API discovery Disallow: /wp-json/ # Deep link/debug parameters that create infinite combinations Disallow: /*&deeplink_path Disallow: /*&branch # Internal assets that don't need indexing Disallow: /assets/ Disallow: /scripts/ # ----------------------------- # Security: Block sensitive paths # ----------------------------- Disallow: /wp-admin/ Disallow: /wp-includes/ Disallow: /wp-content/plugins/ Disallow: /wp-content/themes/*/assets/ Disallow: /*.php$ Disallow: /xmlrpc.php Disallow: /wp-trackback.php Disallow: /wp-cron.php Disallow: /readme.html Disallow: /license.txt # Allow specific needed paths Allow: /wp-admin/admin-ajax.php Allow: /wp-content/uploads/ # ----------------------------- # Sitemaps (production) # Yoast sitemap index links to all section sitemaps # ----------------------------- Sitemap: https://www.branch.io/sitemap_index.xml