The world of app install attribution as we know it has come to an end. At WWDC in 2020, Apple announced that in iOS 14 (likely Sept/Oct this year), the IDFA is no longer a relevant or widely-used identifier. Even with the proposed SKAdNetwork replacement, this is a fundamental elimination of basic capabilities like user-level attribution, retargeting audiences, look-alike audiences and so much more.
Watch this webinar with Branch and AdExchanger to learn:
- The impact of the changes Apple announced on the mobile attribution and advertising industries
- The broader long term implications and predictions for mobile
- The different options the industry is considering as it adapts to these changes
Allison Schiff | AdExchanger
Allison Schiff is a senior editor for AdExchanger.com, where she covers mobile, Facebook, cross-device, measurement, privacy and the app economy. Previously, she was senior digital strategist at Direct Marketing News, where she blogged regularly and handled Web and social strategy.
Alex Austin | Branch
Co-Founder and CEO
Alex Austin is the CEO and co-founder of Branch, where he has taken his extensive background in consumer-focused mobile products and applied it to creating a technology that has become the standard in mobile deep linking and measurement.