SKAN 4.0 Recap: What’s Changed Since WWDC?

Thursday, October 27, 2022

11:00 AM PST | 2:00 PM EST

Apple gave the mobile industry an early Halloween surprise by releasing SKAdNetwork 4.0 with iOS 16.1 on Monday, October 24th, 2022. This release brought a host of new features and improvements since Apple’s initial announcement at WWDC in June.

In this webinar, we’ll discuss the new features that were introduced by SKAdNetwork 4.0 with the latest version of iOS 16.

We’ve reviewed Apple’s release notes (so you don’t have to), and will discuss:

  • What’s changed since SKAN 4.0 was announced at WWDC 2022
  • What’s not changing, in light of these recent updates
  • What to expect in the future


Alex Bauer

Head of Market Strategy at Branch

Once called “the guiding light of iOS 14,” Alex regularly shares data analyses and industry updates on the future of mobile linking and measurement in a privacy-first world. Alex joined Branch as a Developer Advocate in 2016, and helped build Branch’s early developer relations and long-tail adoption strategies. Now, as Head of Product Marketing and Market Strategy, he works closely with teams across Branch to help shape the company’s place in the mobile ecosystem.

Adam Landis

Head of Growth at Branch

Adam Landis is the Founder & CEO of AdLibertas, a mobile app data platform purchased by Branch this year. At Branch he serves as Head of Growth, where his deep experience in mobile advertising and data help us innovate our measurement products to help our customers measure marketing performance in an increasingly difficult ecosystem.