There are approximately 2.87 Million apps on the play store and 1.96 Million on the apple store available for download. Needless to say, the average smartphone user has a vast number of options to choose from while downloading apps on their phone.
With all the different channels and platforms out there, marketers are faced with the challenge of not only acquiring new users into the app but also keeping them engaged within the app. The customer journey continuously shifts between physical, digital, offline, and online. How do you ensure that the customer you acquired stays loyal to you? A happy customer is an engaged customer. This is why it is important to connect the user journey between acquisition and engagement channels.
Join Branch and CleverTap for a 45-minute session to learn how you can connect the dots between acquisition and engagement channels to ensure happy, loyal customers.
Meenakshi Ganesh | CleverTap
Director of Customer Success - APAC
Prasoon Nischal | Branch
Agency Customer Success Manager