Fireside Chat with Rakuten: Leveraging Branch for Organic Growth

Tuesday, August 9, 2022

1:00pm -2:00pm PST / 4:00pm - 5:00pm EST

Branch provides solutions across every marketing channel that enable you to convert users in those channels to high-value app users. In this intimate fireside chat, you’ll get a front-row seat into how the Growth Marketing team at Rakuten uses Branch to solve complex user journeys – and how you might do the same.



Sam Edwards

Product Marketing Manager at Branch

Sam holds experience helping large and small tech companies bring products to market – focusing on core product value, unique messaging, and compelling stories. Sam joins Branch as a Product Marketing Manager after 3+ years at Amplitude Analytics and brings extensive domain and industry knowledge from her prior roles in Customer Success, Solutions Engineering, and Technology Partnerships. In her current role as Product Marketing Manager at Branch, she is focused on improving the user experience and advocating for seamless product journeys.

Marina Winfield

Customer Success Manager at Branch

Marina is a digital marketing professional with 8+ years of experience and diverse background in customer success/account management, social media management and ad operations. She joined Branch over a year ago after 4 years at Snapchat, where she was focusing on helping brands build successful paid media campaigns. At Branch, Marina has expanded her expertise to other marketing channels and has been passionate about helping Branch clients reach their acquisition and retention goals, with the help of both paid and organic channels.

Sophia Gilbertsen

Senior Manager, Growth Marketing at Rakuten

Sophia is a Senior Manager on the Growth Marketing side at Rakuten and is a long-time Branch user. Rakuten is one of Branch’s most outstanding clients who is truly weaponizing and taking full advantage of Journeys – constantly iterating and improving the strategy as one of their main tools for organic growth. Sophia has been leading these efforts at Rakuten and is an absolute expert at Branch.