Mobile Industry Archives

The Role of Data Clean Rooms in the World of Advertising

Blog

Explore the concept of a data clean room, how it works, and how it is used in the world of advertising.

Healthcare Mobile Growth Playbook

White Paper

Discover strategies for healthcare brands to grow their mobile presence, boost user acquisition and retention, and create better customer experiences.

Getting More Value From Healthcare Apps for Providers and Payers

White Paper

This report explores how deep linking, mobile attribution, AI, and other innovations are transforming the mobile app universe for health insurers, hospitals and beyond.

The Value of Mobile Apps in the Travel Industry

White Paper

This report examines the many benefits of mobile apps and shares examples from travel and technology industry leaders. It also highlights how optimizing these apps is critical for travel companies that want to stay competitive and meet the ever-growing expectations of modern travelers.

New Research Highlights the Impact of Mobile Investments on Customer Engagement for Finance and Insurance Organizations

News

A new research report from Branch shows that 99% of senior executives and C-suite leaders in finance and insurance believe mobile apps play a crucial role in fostering customer engagement, yet 61% face resource constraints that hinder app adoption across channels.

Mobile App Marketing: Challenges and Opportunities for Finance and Insurance Companies

White Paper

This report examines the critical role apps play in finance and insurance companies’ customer acquisition and retention strategies, and their positive impact on customer lifetime value.

Senior Director of Business Development at Mintegral: Shobeir Shobeiri – How Mobile Game Ads Can Skyrocket Your Brand’s Growth

Podcast

In this episode of How I Grew This, Shobeir Shobeiri, Senior Director of Business Development at Mintegral, joins host Amanda…

Director of Client and Product Growth at Simplii Financial: Alexa Serrano – Operational Efficiency Insights in Digital Banking You Can’t Ignore

Podcast

In this episode of How I Grew This, Alexa Serrano, Director of Client and Product Growth at Simplii Financial, joins…

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The Role of Data Clean Rooms in the World of Advertising

Healthcare Mobile Growth Playbook

Getting More Value From Healthcare Apps for Providers and Payers

The Value of Mobile Apps in the Travel Industry

New Research Highlights the Impact of Mobile Investments on Customer Engagement for Finance and Insurance Organizations

Mobile App Marketing: Challenges and Opportunities for Finance and Insurance Companies

Senior Director of Business Development at Mintegral: Shobeir Shobeiri – How Mobile Game Ads Can Skyrocket Your Brand’s Growth

Director of Client and Product Growth at Simplii Financial: Alexa Serrano – Operational Efficiency Insights in Digital Banking You Can’t Ignore

Media and Entertainment Mobile Growth Playbook

The Future of Measurement

From Predictions to Reality: AdAttributionKit Unveiled at WWDC 2024

What Marketers Need To Know About Privacy Sandbox: A Conversation With Google