Upcoming: WWDC 2023 Recap

The time is almost here! At WWDC in early June 2023, Apple is expected to introduce groundbreaking new products and…

Firebase is Shutting Down Dynamic Links. Branch Has You Covered.

Google announced that they will shut down Firebase Dynamic Links. With this deprecation, it's time to explore alternatives to Firebase Dynamic Links. Branch makes it easy to transition deep links from Firebase so you can continue creating great user experiences and ensuring your marketing efforts effectively drive new customers to your app.

How to Prepare for the Upcoming Google Analytics 4 Migration

Over the past few years, Google has been working to move businesses to Google Analytics 4, the newest version of their web and app analytics tool. While GA4 offers benefits like improved cross-platform measurement, we know there’s no such thing as a simple product migration. Learn how to integrate Branch with GA to keep getting the data and insights you count on from Branch. 

APAC Travel Trends For Mobile Apps – How To Drive User Engagement

In the past years, especially after the pandemic, travel—both the ways in which consumers engage with travel brands and the experiences they expect from travel companies—has become more convenient, flexible, and personal. While travel apps have been successful in driving installs, user engagement and retention continue to be a challenge for many marketers. To help you get answers, we identified five strategies that are moving the needle in travel apps.

How to Prevent Mobile Ad Fraud

Ad fraud poses a major challenge to the paid advertising industry, resulting in significant financial losses that amount to billions…

State of Mobile: What Mobile Leaders Are Saying

We surveyed* mobile growth leaders all over the world to understand how the current state of mobile is affecting app growth and business strategies. Here we explore a few key takeaways.