Branch to Host a $10,000 Challenge to Reward Developers for Mobile Growth Innovation

Challenge seeks to help developers of new apps grow organically and stand out in an ever-increasing competitive app market.

PALO ALTO, Calif.Oct. 13, 2015 – Branch (, the leader in mobile deep linking, announced today the start of their first Mobile Growth Innovation Challenge. The challenge encourages developers to grow their app in a creative way using Branch’s free set of tools for deep linking.

Ten thousand dollars is up for grabs as the grand prize, which will be rewarded to the developer or team with the submission voted best overall by a guest panel of judges. Submitted applications will be evaluated on various criteria including hard metrics, creativity, and integration quality of the Branch tools. Three runners-up will receive a one-thousand dollar cash prize for outstanding performance in each of these sub-criteria. In addition to cash prizes, top submissions will also be offered introductions to venture capitalists, office space in the Branch offices, mentorship from tech founders, and promotion across Branch’s website and events.

With exciting updates using deep linking on mobile operating systems as well as on social platforms, the competition could not come at a better time for iOS and Android developers looking to try out new technologies for app content and growth. Built to support all platforms, Branch’s tools aim to make using deep linking for app growth and analytics as streamlined as possible. In regards to the proven app growth deep linking can unlock for apps, a $10k prize may just be the beginning.

“We’re constantly blown away by the creativity with which our partners have integrated our suite of tools. Growth is already a tough goal that is essential to the success of any app. This contest is a great way to reward and feature young apps for their innovation in not only mobile development but in growth, specifically,” said Branch CEO Alex Austin. “We’re excited to see what you build.”

Branch will be accepting submissions now through January 15th, 2016. All apps are encouraged to participate, whether they be long time Branch partners, new to Branch, or even new to the Play or App Store. All apps that have integrated Branch and are live in the App Store or Google Play by December 15th, 2015 will be eligible to participate.

Participants must register for the contest by November 15th, 2015 and developers are able to submit more than one app.

To sign up or learn more about the Mobile Growth Innovation Challenge, visit

About Branch

Branch’s mission is to make app growth and discovery easier and more achievable for every app developer. To accomplish this, Branch had built a complete end-to-end linking solution that replaces every link that points to an app, such as shared links, marketing links, referral links, advertising links, and more. Branch has thousands of partners including HotelTonight, iHeartRadio, and Flipboard.