Sarah Etter, Author at Branch

Dynamic Web-to-App Success: RADIO.COM Drives 61% CTI Using Personalized Branch Banners

Blog

Launching a new app isn’t easy – especially when you’re already an established brand with a large, loyal user base.…

Branch Drives 61% Click-to-Install Rate for RADIO.COM's New App

Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile?

Blog

Marketers and their teams are facing more challenges than ever when it comes to remarketing and retargeting their mobile users…

Introducing Agency Access for Branch

Blog

Here at Branch, we know trusted agencies are often involved in carrying out important business functions for our mutual customers.…

How to Track App Store Downloads Initiated on the Mobile Web

Blog

Tracking app store downloads from the mobile web might seem like a simple challenge for mobile marketers. But with ever-more…

Attributing App Installs Mobile Web Branch

The Anatomy of a Perfect Paid App Install Campaign

Blog

Every mobile marketer has numbers to hit – and app installs is one of the most critical metrics every quarter.…

The Anatomy of a Perfect Paid App Install Campaign

How to Make Interstitial Ads and Banners Work on Mobile

Blog

CMOs, CTOs, marketers, and product managers alike are facing a challenge: How to drive high-quality app installs and top last…

How to Make Interstitial Ads and Banners Work on Mobile

The Deep Linking Playbook for iOS 12

Blog

Effectively deep linking on both Android and iOS is critical for both app developers and marketers. We recently covered how…

5 Keys to Effective App Onboarding for Product Managers

Blog

It’s easy to think app engagement hinges on push notifications and alerts once a user has installed an app and…

How to Conduct Cohort Analysis with Branch to Boost Marketing ROI in 2019

Blog

Whenever we decide to prioritize a new product feature at Branch, we ask ourselves a lot of questions. First and…

How APUS Drove Higher Quality Installs From Paid Ads on Google and Facebook

Blog

CPC. CPM. CPA. CPI. CTR. No matter which paid advertising method mobile marketers rely on to drive app installs, opens,…

APUS Drove Higher Quality Installs From Paid Ads on Google and Facebook

Introducing: The World’s First Cross-Everything Cohort Analysis

Blog

Today, we’re launching the world’s first cross-platform, cross-channel cohort analysis tool. Using data from our unique attribution engine, marketers finally…

Cohort Analysis All Marketing Channels and All Platforms

IPv6 Support: A Step Forward for Attribution and Deep Linking Accuracy

Blog

The secret sauce behind Branch’s linking and attribution infrastructure is the Branch link graph, the largest pool of cross-platform (desktop,…

Sarah Etter

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Dynamic Web-to-App Success: RADIO.COM Drives 61% CTI Using Personalized Branch Banners

Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile?

Introducing Agency Access for Branch

How to Track App Store Downloads Initiated on the Mobile Web

The Anatomy of a Perfect Paid App Install Campaign

How to Make Interstitial Ads and Banners Work on Mobile

The Deep Linking Playbook for iOS 12

5 Keys to Effective App Onboarding for Product Managers

How to Conduct Cohort Analysis with Branch to Boost Marketing ROI in 2019

How APUS Drove Higher Quality Installs From Paid Ads on Google and Facebook

Introducing: The World’s First Cross-Everything Cohort Analysis

IPv6 Support: A Step Forward for Attribution and Deep Linking Accuracy