Peter LaBerge, Author at Branch

The 2018 Mobile App Store Download Statistics Report

Blog

2018 marks the ten-year anniversary for both the Apple App Store and Android Market, and both are growing faster than…

Person at a desk analyzing graphs on a laptop screen with documents and a tablet nearby.

How to Use mParticle and Segment with Branch to Get Complete Attribution Data

Blog

When it comes to reviewing the performance of a marketing campaign, some marketers tend to focus on clicks or installs.…

Person analyzing 3D bar graph hologram on a tablet with glasses and a coffee cup nearby.

How to Track App Downloads: The Mobile Marketer’s Guide

Blog

In this complex cross-platform world, figuring out how to determine the true source (or sources) of downloads for your iPhone…

Person using a smartphone with colorful application icons floating from the screen.

How Mobile App Install Attribution Works for iOS and Android

Blog

As mobile app install attribution on iOS and Android (and the user journeys it aims to track) continue to evolve,…

Mobile App Install Attribution Works for iOS and Android

How Rent the Runway Optimizes Mobile Web and Email Marketing for Mobile Acquisition and Engagement

Blog

Pioneer of the “closet in the cloud” concept and the leading fashion rental service based in New York, Rent the…

How Lark Health Boosted Onboarding Rate to 92% with Branch’s Deferred Deep Links

Blog

Lark Health brings the best in design, AI, and mobile technology to chronic disease management and prevention. Before Lark, chronic…

The Journeys You Love at a Fraction of the Load Time: Performance Improvements to the Branch Web SDK

Blog

The Branch Web SDK sometimes plays second fiddle to our iOS and Android SDKs, but it is nevertheless an incredibly…

Performance Improvements to the Branch Web SDK

How to Optimize Mobile In-App Ads Like a Pro

Blog

This is a guest post by Carly Morris, Taptica’s U.S. Marketing and Communications Manager. In this day and age, the…

How to Optimize Mobile In-App Ads Like a Pro

How to Optimize Mobile App Install Attribution (and Why It’s Essential)

Blog

So far, this year has become a year of many emerging mobile trends, but it’s undeniably been a year of…

Illustration of hands typing on a laptop with app icons floating above.

Web Attribution & Cookie-Tracking: A 2018 Tragedy

Blog

With the release of Safari 11 and ITP (Intelligent Tracking Prevention) last September, Apple drastically altered how cookies and attribution…

A person holds a smartphone displaying the Google search page, with a laptop and a pencil holder in the background.

How to Optimize Influencer Marketing for Your Mobile App

Blog

What is Influencer Marketing? Influencer marketing is currently a $2 billion industry expected to quintuple to $10 billion by 2020,…

How to Optimize Influencer Marketing for Your Mobile App

The Best Marketing Channels to Get More Downloads for Your Mobile App

Blog

Every mobile marketer today is asking the same few questions: How can I drive cross-channel growth for my app through…

Peter LaBerge

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The 2018 Mobile App Store Download Statistics Report

How to Use mParticle and Segment with Branch to Get Complete Attribution Data

How to Track App Downloads: The Mobile Marketer’s Guide

How Mobile App Install Attribution Works for iOS and Android

How Rent the Runway Optimizes Mobile Web and Email Marketing for Mobile Acquisition and Engagement

How Lark Health Boosted Onboarding Rate to 92% with Branch’s Deferred Deep Links

The Journeys You Love at a Fraction of the Load Time: Performance Improvements to the Branch Web SDK

How to Optimize Mobile In-App Ads Like a Pro

How to Optimize Mobile App Install Attribution (and Why It’s Essential)

Web Attribution & Cookie-Tracking: A 2018 Tragedy

How to Optimize Influencer Marketing for Your Mobile App

The Best Marketing Channels to Get More Downloads for Your Mobile App