Blog
Combining both MLP and MMP solutions in one platform makes it easy to create, manage, and track deep links, while also providing reliable attribution for all your marketing campaigns — paid, owned, and earned.
Blog
Deep links are simply the best way to build a quality, connected user experience that will bring in new customers and keep the ones you have engaged and happy. Learn more about deep links, how they work, and how to find the best solution for your deep linking.
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What metrics matter most through the customer lifecycle, from broad brand awareness to user retention? We gathered real-world tips from marketing and growth experts featured on the How I Grew This Podcast, hosted by our very own CMO and co-founder, Mada Seghete.
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Ad fraud is continuously evolving. As marketers get more sophisticated, so do the fraudsters. Part of battling fraud is monitoring metrics so you can ask the right questions and find inconsistencies. Of course, identifying real versus fake clicks and being able to detect downstream fraudulent activity — and doing all this in real time — is not easy. But this is something Branch takes very seriously.
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Today’s growing number of OTT users and growing rate of video consumption presents an opportunity for advertisers to better reach their target audience.
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When it comes to mobile growth, there are no better lessons than those shared directly from people who have gone through it and seen success for themselves. We compiled some of the best advice from the How I Grew This podcast, hosted by our very own CMO and Co-founder, Mada Seghete.
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CTV is the fastest-growth video channel for advertising. So, is it time to add OTT and CTV to your marketing campaigns? Get set up for success, learn best practices, and understand streaming advertising trends in this blog.
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In the Evolution of MMPs panel at the App Growth Summit Berlin 2022, the largest mobile attribution companies had an open discussion about the evolution of measurement on iOS, what might be on the way for Android, and the role of the MMP in a privacy-centric world.
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SEO has drastically changed in the past decade from technical algorithm hacks to quality, intent-driven content and engagement. To really get the most from SEO, you must focus on creating content and designing pages that match user intent. If you can convert those users into app users, your return on investment is even higher because app users tend to be more loyal and buy more often.
