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Kelsey Lee

Introducing AIO App Attribution: Measurement for AI-Driven App Discovery

Blog

Google has transformed the way four generations of internet users learn and discover information. For the last 20+ years, "Google it" has been synonymous with finding answers. But that’s all changing.

Branch Now Reports Creative-Level Performance for TikTok’s Upgraded Smart+ Campaigns

Blog

Branch and TikTok have teamed up to give you deeper performance granularity for TikTok Smart+ campaigns directly in the Branch Dashboard.

Kelsey Lee

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Introducing AIO App Attribution: Measurement for AI-Driven App Discovery

Branch Now Reports Creative-Level Performance for TikTok’s Upgraded Smart+ Campaigns

Hot takes, hand-delivered