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Jordan McMahon

Branch Unveils New Capabilities To Maximize Campaign ROI in a Privacy-First Era

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Branch, the industry's leading linking and measurement partner for growth-focused teams, today announced innovations in its Performance offering, which provides growth marketers with privacy-centric attribution that connects user journeys across web, app and offline touchpoints.

$10M Fund Established To Aid Transition From Firebase Dynamic Links to Branch Deep Linking Solution

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Firebase will shut down Dynamic Links on Aug. 25, 2025, ending link hosting and creation. Branch offers growth teams and developers a cost-effective transition to its deep linking solution.

Jordan McMahon

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Branch Unveils New Capabilities To Maximize Campaign ROI in a Privacy-First Era

$10M Fund Established To Aid Transition From Firebase Dynamic Links to Branch Deep Linking Solution