Resources

Branch Resource Hub

Topics
Persona
Types

The Value of Mobile Apps in the Travel Industry

White Paper
This report examines the many benefits of mobile apps and shares examples from travel and technology industry leaders. It also highlights how optimizing these apps is critical for travel companies that want to stay competitive and meet the ever-growing expectations of modern travelers.
Promotional graphic for a content piece about the importance of mobile apps in travel, by Branch and HOTELDIVE.

Travel Mobile Growth Playbook

White Paper
Travelers are ready to explore — and they’re bringing big expectations. With 93% planning trips in the next six months…
Travel Mobile Growth Playbook

APAC Travel Trends For Mobile Apps – How To Drive User Engagement

Blog
In the past years, especially after the pandemic, travel—both the ways in which consumers engage with travel brands and the experiences they expect from travel companies—has become more convenient, flexible, and personal. While travel apps have been successful in driving installs, user engagement and retention continue to be a challenge for many marketers. To help you get answers, we identified five strategies that are moving the needle in travel apps.
woman with luggage using mobile boarding pass, airplane, and location icons on a world map background.