Branch Resource Hub




5 Use Cases Proven to Boost User Retention at Scale

In this guest blog, Sigal Bareket shares her personal, lifecycle marketing experience and the specific methods her teams at Afterpay, Lyft, and Fast Growing Trees found impactful to connect and engage with users.

Mobile in 2023: What to Do and What Not to Do

Mobile in 2023 can seem a bit daunting, but with a few tweaks to your marketing strategies, growth is still on the horizon. The world of mobile is a world of possibility, so let's get started!

How to Get the Most out of Unified Analytics

With the existence of several versions of SKAN comes the challenge of understanding the attribution data it generates alongside every other attribution source. Enter Unified Analytics.

How To Run and Measure Ads on Connected TVs

OTT advertising offers a new opportunity for marketers to engage with their audience and deliver personalized and targeted messages directly to their living rooms. Having an MMP like Branch is essential for measuring the impact of CTV ads across multiple devices and channels, enabling marketers to optimize their ad spend and create more effective campaigns.