PRIVACY-CENTRIC ADS MEASUREMENT

Worry less about privacy compliance

End-to-end ATT compliance for your ad attribution

Leave the technical complexities to us

As platform-level privacy policies evolve, one thing remains clear: user privacy is a top priority. Branch delivers trusted performance measurement while navigating this changing terrain.

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Outsource the daunting task of keeping up with compliance

Branch’s ad attribution is designed to behave in full compliance with all applicable platform tracking policies, including Apple’s AppTrackingTransparency (ATT) framework.

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Build durable measurement strategies on iOS

Analyze comprehensive performance insights with future-proof iOS strategies, free from policy violation concerns.

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Configure privacy-centric attribution to fit your needs

Branch supports a variety of privacy-centric attribution techniques, accommodating your mobile measurement needs while upholding high privacy standards.

How does Branch future-proof my measurement strategies across iOS?

In compliance with Apple’s ATT policy, Branch leverages proprietary Predictive Aggregated Measurement (PAM) alongside SKAdNetwork to deliver comprehensive iOS attribution within a durable, privacy-centric framework.

  • Access timely and comprehensive insights into your iOS ad campaigns and app conversion results without compromising user data or privacy.
  • Capture unaccounted iOS conversions to optimize campaign strategies.
  • Maintain a resilient attribution approach designed to handle the complexities of evolving privacy regulations.

Ready to simplify privacy policy compliance?

Request a demo
Blog

The Future of Measurement

Discover how privacy policies are reshaping digital marketing measurement. Learn key trends and strategies to stay ahead in this evolving landscape.
Blog

SKAdNetwork Adoption, Privacy Sandbox Updates, and How Marketers Should Prepare for Changes Now

We dive into some of the highlights from a recent webinar featuring industry experts — Adam Landis, Head of Growth at Branch, and David Philippson, Co-founder and CEO at Dataseat (now part of the Verve Group) — to get to the bottom of what’s really going on with SKAdNetwork (SKAN) and Google Privacy Sandbox, and how marketers should be preparing for the future of privacy and measurement.