Deep linking that makes every travel email, push, and SMS open your app.
Confirmations, upsells, loyalty offers, and disruption alerts open the exact screen. Your ESP keeps click tracking, and every action is attributed.
Branch runs in 32% of the top 50 travel apps (Data.ai) · 100,000+ apps globally
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What changes
Today
- Email CTAs open a logged-out mobile web page and ask for the confirmation number again
- Deep linking and ESP click tracking seem to conflict
- Push and SMS open generic screens
- Travelers without the app hit a dead end
- App actions from messages show up as “organic”
With Branch
- The CTA opens the app on the reservation
- The ESP keeps click tracking; Branch powers the deep link
- Each alert opens its exact screen: check-in, gate, bag, or rebooking
- They land on the right mobile web page with an app prompt
- Opens, bookings, add-ons, and self-service actions are attributed to the send
How Email works
ESP send
ESP click-tracking domain configured for Links and App Links
App opens on the referenced screen (installed) or mobile web page with a Banner (not installed)
Event attributed to campaign and send
Built with 50+ ESP partners, including Braze, Salesforce, and Adobe Campaign.
Revenue: ancillaries and upsells
| Trip stage | Channel | Deep link destination in app | Angle |
|---|---|---|---|
| Abandoned search / price drop | Email, push | The saved search or fare at the new price, prefilled | Revenue |
| Booking confirmation | Email (multiple CTAs) | Itinerary, seat selection, bags, and modify trip, each its own deep link | Revenue, CX |
| Loyalty enrollment | Email, SMS | Join the loyalty program, link family accounts, book with points | Loyalty |
| 7–3 days pre-trip | Email, push, SMS | Seat upgrade, extra bag, room upgrade, car or hotel package | Revenue |
| Check-in open | Push, SMS | Mobile check-in, then the boarding pass or digital key | CX, Cost to serve |
| Day of travel | Push | Gate change → trip details and directions; upgrade inventory (“three seats left”) | CX, Revenue |
| Disruption | Push, SMS, email | Cancellation or delay → in-app rebooking | Cost to serve |
| In-trip | Push, QR on property | Late checkout, amenities, dining, onboard entertainment | Revenue, CX |
| Post-trip | Points earned, statement, review, rebooking offer | Loyalty |
“Need an extra bag? Add it now and skip the kiosk line.”
An airline that moved to deep-linked email saw higher add-on conversion and a lower cost to serve.
Loyalty
Enrollment, points, rewards, family accounts, and booking with points, one tap from any message.
Move changes, bags, and rebooking from the phone line to the app.
Every call-center interaction has a real cost. One U.S. carrier charges travelers $25 per person to change or book by phone or chat.1 A major U.S. carrier has reported average call wait times of 60 minutes, call-center interactions cost more than $10 each, and 70% of customers prefer self-service.2 When a disruption alert opens in-app rebooking, and check-in, bag, and seat messages open the exact self-service screen, fewer travelers need to call. Branch measures each alert by the self-service actions it produced.
| Self-service moment | Channel | Deep link destination |
|---|---|---|
| Flight cancelled or delayed | Push, SMS, email | Rebooking options with the booking loaded |
| Check-in open | Push, SMS | Mobile check-in → boarding pass |
| Bag or seat change | Email, push | Bag purchase or seat map |
| Gate change | Push | Trip details with directions |
2. Source: Branch analysis.
Lifecycle measurement
Opens, bookings, add-ons, and self-service actions are attributed to the email, push, or SMS that drove them, including assists that last-click reports miss.
50+ ESP integrations.
Already on Branch
Email and Banners extend the platform your app already runs. One platform, one contract, one dashboard.
Objections
Our ESP already supports deep links.
Many ESPs route clicks through a tracking redirect, and iOS Universal Links respond to the first URL clicked. Email is built with ESP partners so both work.
Will we lose click data?
No. Your ESP keeps recording clicks on its own domain.
What if the traveler doesn’t have the app?
The link falls back to the matching mobile web page with an app prompt that carries the same context.
Our ops alerts come from a different system than marketing email.
Deep links work in any channel. Push, SMS, and transactional email use the same Branch links and attribution.