Every channel measured. Every shopper routed right.
Branch gives retail teams one platform to connect shopper journeys across every channel and measure the marketing that drives revenue, loyalty, and lifetime value — so every email, social post, QR code, and retail media dollar ties to revenue events.
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Spend is everywhere. The numbers don’t reconcile. The journey breaks in between.
A shopper discovers a product on Instagram, gets an email with a promo code, scans a QR code in-store, and finally buys in the app. Retail budgets now span Meta, Google, TikTok, retail media, email, and SMS — but as Branch’s survey of retail marketing leaders at 500+ employee firms found, the infrastructure underneath hasn’t kept up with how shoppers actually move.
Every network scores its own performance
Meta, Google, TikTok, retail media networks, and other platforms each report success differently. Without an independent measurement layer, retailers struggle to compare performance consistently or understand which investments actually drive revenue.
Generic links strand shoppers at the front door
Your customers discover products everywhere, but every extra click, generic landing page, or broken app experience increases the chance they’ll abandon the purchase.
Three vendors, three data sets, gaps in between
A link shortener here, a deep-linking tool there, a separate MMP for measurement. Three contracts, three SDKs, three versions of the truth — and the connections between them are exactly where revenue attribution falls apart.
A stitched-together retail stack vs. Branch
- ✕Self-reported channel numbers. Each ad network measures its own performance, and the totals add up to more than your actual revenue.
- ✕iOS and Android on different standards. SKAN on one side, GAID on the other — two methodologies that never agree at reporting time.
- ✕Links that stop at the homepage. Email, social, and QR traffic lands on generic screens, and the shopper re-starts the journey from scratch.
- ✕Separate tools for links and measurement. The links you run and the links you measure live in different systems, with different data models.
- ✕Install counts as the success metric. Finance asks about revenue; the dashboard answers with installs.
- ✓Independent cross-channel measurement. Understand performance consistently across paid, owned, earned, retail media, AI discovery, and offline channels.
- ✓iOS and Android reconciled. Privacy-aware measurement built for today’s mobile ecosystem.
- ✓Every shopping moment connected. Every click, scan, or tap lands on the right product, promotion, loyalty experience, or cart — through install and open.
- ✓One platform, one data set. The infrastructure that connects shoppers also measures what happens next.
- ✓Revenue events and LTV as the standard. Attribution tied to purchases, loyalty redemptions, and lifetime value — reporting your CFO can act on.
One platform for the links you measure and the journeys you run
Branch combines a mobile measurement platform with a full engagement suite — deep links, short links, QR codes, and Banners — so the same infrastructure that routes your shoppers also measures them.
Link
Create deep links, branded short links, and QR codes for every campaign — email, social, affiliate, influencer, in-store, and paid — from one dashboard or via API.
Route
Every click and scan lands on the exact product, cart, or loyalty screen — even through app install, across 6,000+ social and OS edge cases.
Measure
Understand which channels influenced purchases, repeat orders, and customer lifetime value using the industry’s most reliable measurement.
Measure every marketing investment
Independent attribution across Meta, Google, TikTok, retail media, email, and SMS — every channel scored on the same basis, so budget decisions rest on reconciled numbers.
Deep linking built for commerce
Route shoppers from any channel to the right product, cart, or loyalty screen. Context survives the app store, so a first-time installer still lands on the item they tapped.
QR codes that close the store-to-app loop
In-store signage, packaging, and receipts become measurable app entry points — loyalty sign-ups and first orders attributed back to the physical touchpoint that drove them.
Banners for web-to-app conversion
Branch Banners move mobile-web shoppers into the app at the right moment — where conversion and repeat-purchase rates are highest.
Resilient attribution
Measure confidently as privacy regulations and AI-powered advertising continue reshaping retail marketing.
2,000+ integrations with your stack
Shopify, Braze, mParticle, Iterable, GA4, BigQuery, Snowflake, and every major ad network — Branch fits into the retail stack you already run, rather than replacing it.
Six shopper journeys Branch connects and measures
Email to product page
A loyalty member taps the featured jacket in your campaign email. Instead of a mobile-web login wall, the app opens directly on that product — size and promo intact — and the purchase is attributed to the send. Toters made email its single most powerful registration channel this way.
→ 80K registrations from email in 5 months (Toters)Social & influencer links
An influencer’s story link routes followers straight to the collection in-app — through TikTok’s and Instagram’s in-app browsers — and each creator, affiliate, and partner’s revenue contribution is measured on the same standard as paid.
→ 147% growth in registrations across connected channels (Toters)In-store QR to loyalty
A shopper scans a QR code at the register to join the loyalty program. The app opens on enrollment with the store location attached, and every future purchase links back to that in-store moment — the same bridge Toters built between physical flyers and its app.
→ Offline QR scans measured as app entry points (Toters)Web-to-app with Banners
A mobile-web browser fills a cart, then sees a smart banner offering to continue in the app. One tap later the cart is waiting in-app — the play PUMA ran for its holiday campaign, where Branch Banners became the third-largest non-paid revenue driver.
→ 8K installs in 25 days · 2× view-to-click rate (PUMA)Retail media, measured
Spend on retail media networks is measured alongside Meta, Google, and TikTok — on neutral ground. A Fortune 100 retailer pipes Branch data into its own experimentation platforms for cleaner incrementality testing and attribution validation.
→ Incrementality testing at Fortune 100 scalePeak-season paid UA
Ahead of peak, iOS campaigns run on privacy-aware measurement layered over SKAN while Android runs deterministic — so when spend scales in Q4, both platforms report revenue on one reconciled standard. One Fortune 100 retailer’s app traffic passed desktop for the first time during December peak.
→ App traffic surpassed desktop at peak (Fortune 100 retailer)Built to pass your security review
SOC 2 Type II & ISO 27001
Independently audited security controls and information security management — documentation ready for your IT and procurement review.
GDPR & CCPA ready
First-party, consent-aware data handling across regions — built for retail brands operating in North America, Europe, APAC, and the Gulf.
Enterprise SLA & dedicated support
SLA-backed uptime, professional services for integration and migration, and a support team retail customers consistently rate 4.4/5 on G2.
In retail, measurement and the shopper journey are the same problem. The link that routes the shopper should be the link that measures them.
The infrastructure leading retail brands already run on
Branch powers linking and measurement for retailers, marketplaces, and consumer brands worldwide — at a scale no stitched-together stack can match.
Have measurement and engagement in place before peak season
Retail teams set their stack ahead of peak demand. See how Branch measures every channel on neutral ground and routes every shopper to the right in-app moment — on one platform.
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