Every push, every QR, every email — landing in the right place in your app.
Branch is the routing and attribution layer behind every revenue-bearing handoff. From the tap on a push notification, to the scan on a tray liner, to the click in a co-op mailer — your customer lands inside the app, on the exact screen the campaign promised. Cost per order, restored. The health of your customer, finally visible.
Trusted by 100,000+ companies worldwide
Request a Demo
Data encrypted. ISO 27001 Certified.
Cost per order is visible. The health of your customer is not.
QSR, fast-casual, and food-delivery brands have spent a decade building the highest-margin channel they own — the mobile app. Then every channel that funnels into the app breaks at the click. Push notifications wrapped by your ESP. QR codes on packaging with no attribution past the scan. Email reorders that land on a web checkout. Loyalty redemptions in a sister brand that don’t tie back to the campaign that earned them. Cost per order keeps rising. The CFO keeps asking why.
Push is your highest-ROI channel — and it’s breaking in your ESP.
Your lifecycle team builds a perfect re-engagement push. Your ESP’s click-tracking domain wraps the universal link. iOS opens Safari. The user hits a login wall. They give up. Reorder rate from push collapses, and the only thing your CRM team can do is pause the campaign — or send users back to a generic home screen.
Every tray liner, every pizza box, every drive-thru menu is invisible past the scan.
Field marketing prints QR codes on packaging, kiosk screens, drive-thru boards, receipts, and co-op direct mail. Then the data stops. Which placement drove the install? Which store? Which campaign? The most physical part of your mix becomes the least measurable — and franchisees lose faith in the co-op fund.
Your MMP reports the first order, then walks away.
You can see who installed. You can see who placed a first order. You cannot see who came back in week two, who dropped off in week four, who became a regular — or which channel produced the regulars. Cost per order tells you what happened. It doesn’t tell you what they’ll do next.
Stop stitching your QSR growth stack together. Run it on one infrastructure.
QSR growth teams are running five-tool measurement stacks — one MMP, one CRM, one loyalty platform, one QR generator, one analytics tool — and trying to manually reconcile the gaps. Branch is the layer that sits underneath all of them and makes every revenue-bearing handoff measurable, routable, and continuous.
- ✕Push notifications die at the wrap. Your ESP’s tracking domain breaks the universal link; users land on a login wall instead of the reorder screen.
- ✕QR codes are unmeasurable past the scan. Tray liners, packaging, drive-thru, and co-op print all stop reporting once the camera fires.
- ✕Email reorders bounce to the web. Universal-link handoff fails; the user lands on the mobile site instead of the in-app cart they expected.
- ✕Loyalty is a redemption tool, not a growth channel. Cross-brand redemptions can’t tie back to the acquisition campaign that earned them.
- ✕Post-install behavior is dark. First order is the last thing your MMP measures. LTV by channel, repeat-rate by cohort — invisible.
- ✓Push routes to the exact in-app screen. Deep links survive your ESP’s wrapping — every notification lands on the screen the campaign promised.
- ✓Every QR is an attributable, app-routed campaign. Print, in-store, kiosk, drive-thru, and co-op assets become measurable media — by placement, by location, by region.
- ✓Email and SMS open directly inside the app. Pre-populated carts, one-tap reorder, the exact promo the campaign was built around — every time.
- ✓Cross-brand identity stitched. A redemption in one brand attributes back to the campaign in another, making loyalty a measurable growth channel.
- ✓Post-install cohorts, fully visible. Week-1 repeat rate, 28-day frequency, LTV by acquisition channel — the metrics your CFO actually asks about.
One infrastructure layer. Every channel into the app, every order out.
Branch is built around four operations that fire on every revenue-bearing handoff in your stack — whether the trigger is a push from Braze, a scan from a pizza box, a tap from an email, or a redemption in a sister brand’s app.
Link or scan
Every touchpoint — push, email, SMS, QR, social, paid, organic — gets a Branch link. One contract, one shape, every channel.
Route
Branch survives ESP wrapping, social in-app browsers, and OS handoff edges. Users land on the exact screen, every time — installed or not.
Attribute
Deterministic, people-based attribution ties every install, first order, and event back to the placement, channel, and campaign that drove it.
Measure forward
Post-install cohort behavior — repeat rate, frequency, LTV by channel — surfaced where your retention team and your CFO can actually use it.
What this means for QSR growth teams
Six capabilities that show up everywhere your growth stack touches the app — built into one platform, not bolted together.
ESP-agnostic deep linking
Survives Braze, Iterable, Customer.io, mParticle, and SFMC click-tracking. No URL surgery, no engineering ticket per campaign.
QR codes that report back
Branded short links and QR codes attributed to placement, location, and asset — from tray liner to drive-thru to co-op print.
People-based attribution
Cross-device, cross-platform identity. Web → app → reorder → loyalty redemption — one customer journey, not five disconnected events.
Privacy-aware measurement
PAM for iOS layered on top of SKAN, deterministic Android signal, and built-in GDPR / CCPA compliance — without losing campaign granularity.
Independent fraud detection
Not owned by an ad network. Fraud signal lives in the data layer, not in the network scoring its own traffic.
Predictable pricing
Scale your QSR mobile growth without renegotiating measurement every quarter. No MAU-indexed billing. No engagement-tier surprises.
The handoffs that drive (or lose) the next order.
These are the six moments QSR growth teams notice within the first quarter of running on Branch. Same campaigns. Same channels. Same spend. Just the handoffs, fixed.
The “we miss you” push that actually opens the app
Your lifecycle team builds a lapsed-customer push with a one-tap reorder of last week’s favourite. Today, your ESP wraps the link, the deep link dies, and the user lands on a generic home screen. With Branch, the push routes directly to the pre-populated cart — every time, on every device, surviving every ESP click-tracking domain.
→ Materially higher push-to-completed-order rateThe weekly favourites email that lands in the app, not the browser
The “reorder your usual” CTA in an email shouldn’t drop your mobile customer into a web checkout. Branch routes email taps directly into the app — pre-populated cart, one-tap reorder, conversion-grade analytics attributed to the campaign, not just the channel.
→ 2–3× click-to-purchase from emailTray liners, drive-thru menus, kiosks — every scan, attributed
Print and in-store assets should be measurable media. Branch attributes every scan back to the placement, the store, the region, and the campaign — and routes the user (installed or not) into the app on the exact screen the QR promised. Field marketing finally has receipts.
→ First-order attribution by store, by assetSunday print, local radio, neighbourhood mail — measured at the unit
Franchisees pay into the co-op fund and want receipts at the unit level. Branch attributes co-op print, local radio QRs, and field-team assets back to installs, first orders, and repeat orders by franchise unit. The next franchisee council, you bring the dashboard.
→ Unit-level ROI for every co-op dollarCross-brand redemptions, attributed to the campaign that earned them
A loyal customer eats at one of your brands for breakfast and another for dinner. Two apps, two programs, one customer. Branch stitches identity across your brand family so the redemption attributes back to the acquisition campaign — turning loyalty from a redemption tool into a measurable growth channel.
→ Cross-brand LTV, finally visibleThe health of your customer, channel-by-channel
Branch tracks the post-install cohort your MMP walks away from — Week-1 repeat rate, 28-day order frequency, LTV by acquisition channel, incrementality of every retention program. The metric the CFO is going to ask about next: where it lives, and where it pays.
→ LTV-by-channel reporting that holds up to the boardBuilt for the brands that can’t afford a measurement outage.
Branch runs the mobile growth infrastructure for some of the world’s largest restaurant, retail, fintech, and travel brands. The security and compliance posture matches.
Independently audited security
SOC 2 Type II certified and ISO 27001 compliant. Annual third-party audits, continuous monitoring, and documented controls across the entire platform.
Privacy-ready by design
Regional consent management, data residency options, and a measurement architecture that holds up under ATT, SKAN, and evolving regulation across every market a global QSR operates in.
Uptime your franchisees can rely on
Enterprise-grade SLA, dedicated support, and a customer-success team that understands restaurant operations — not just mobile measurement.
Cost per order is visible. The health of your customer is not — and that’s the metric your CFO is going to ask about next.
Branch is the routing and attribution layer behind some of the world’s most measured mobile experiences.
Three numbers that matter when you’re picking the layer your entire mobile growth motion is going to sit on top of.
Show us your stack. We’ll show you the orders you’re leaving on the table.
In a 30-minute working session, the Branch QSR team will walk your push, QR, email, and loyalty flows — and surface, screen by screen, the handoffs that are quietly costing you orders.
Request a Demo TYPICAL RESPONSE TIME — ONE BUSINESS DAY