HIPAA-aware deep linking. Patient journeys that stay protected end to end.
Route patients from message to care across email, SMS, push, and referral — with PHI-isolated architecture, BAA support, and the compliance posture healthcare security teams expect. See top health companies build their patient journeys on Branch.
Trusted by 100,000+ companies worldwide — including regulated healthcare brands
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Data encrypted. ISO 27001 Certified.
Care journeys fail where compliance and user experience collide.
A patient taps a secure message. They’re routed through a third-party browser. The app isn’t installed, so they land on a generic marketing page. They give up. You spent eighteen months building a HIPAA-aware platform — and lost the patient at the link.
Links detour through unsafe surfaces
Generic link shorteners and third-party redirectors touch the URL before your app does. PHI context leaks into systems that never signed a BAA, and your compliance team inherits the audit.
Message-to-care journeys break silently
Appointment reminders, care-plan nudges, and clinician invitations end in the App Store instead of the right in-app screen. The patient loses trust. The care team loses adherence. The data never makes it back to your CRM.
Engineering spends quarters fixing routing
Every iOS and Android release breaks Universal Links, App Links, or deferred linking for a slice of users. Your mobile team patches. The security team re-audits. The roadmap slips. No one builds the next clinical feature.
What changes when deep linking is built for healthcare from the start.
Without HIPAA-aware deep linking
- PHI touches vendors you never signed a BAA with. Short-link services see the URL before your app does.
- Links land on the App Store, not the care screen. Patients with the app installed still hit a generic install page.
- Clinician-to-patient messages break on iOS. Universal Links fail silently; support tickets pile up.
- Engineering maintains deep linking, not care features. Mobile team re-patches every OS release.
- Attribution ends at the install. No visibility into which programs drive activation, coverage verification, or care plan adherence.
With Branch
- PHI-isolated routing with BAA support. Your compliance team reviews one vendor — Branch — and your data stays where it belongs.
- Every link lands on the exact screen. Deferred deep linking survives install, OS differences, and in-app browser detours.
- 6,000+ handled edge cases across social, email, and SMS. Patients land where they’re expected every time.
- Mobile teams build clinical features, not link plumbing. Branch handles OS-level routing so your engineers don’t.
- Attribution connects reach to revenue events. See which channels drive activated patients, verified coverage, and active care plans — not just installs.
Four steps. One secure path from outreach to care.
Send
Generate PHI-aware links from your CRM, ESP, or care-team tools. Branded short links. No third-party shorteners touching patient data.
Route
Deferred deep linking carries context across the install moment. If the app isn’t installed, the patient lands exactly where they left off after install.
Authenticate
Secure handoff to your auth layer. Support SSO, SMART on FHIR, payer portal handoffs, and clinician verification flows without losing the deep link payload.
Arrive
The patient lands on the right screen — appointment, care plan, pharmacy, coverage verification, secure message — and Branch attributes the journey back to the channel that drove it.
Deep linking and measurement capabilities designed for regulated health apps.
Six capabilities healthcare teams lean on most — compliance-aware by design, not bolted on.
PHI-isolated architecture
Branch’s data architecture supports BAAs for qualified healthcare use cases. Link payloads and attribution data stay inside the secured perimeter your privacy team already reviewed.
Deferred deep linking
Context survives the install moment. A patient clicks a care-plan email without the app installed — downloads, opens, and lands on their plan. No lost step.
Branded short links
Short links on your own domain. No third-party shorteners seeing the URL. Trust signals that matter when patients are deciding whether to tap.
Cross-platform routing
iOS, Android, mobile web, email clients, SMS, clinician portals — every surface routes reliably. 6,000+ edge cases handled so your engineers don’t chase them.
People-based attribution
Measure the journey, not just the device. Connect a clinician’s outreach, the patient’s install, and the downstream care event into one privacy-forward record.
2,000+ integrations
Native integrations with the ESPs, CDPs, and CRMs healthcare teams already run — Salesforce, Braze, Iterable, Segment, mParticle, Snowflake. No custom pipelines.
Six moments where routing reliability decides whether care happens.
Appointment reminder → visit screen
A patient taps a reminder the day of their visit. Branch routes them directly into the check-in flow — not the App Store, not a generic homescreen.
→ Fewer no-shows, higher arrival ratesRx refill push → secure pharmacy screen
Refill reminders route into the authenticated pharmacy experience. Auto-auth carries context so patients don’t re-enter information they already gave you.
→ Faster refills, lower adherence riskPost-discharge email → personalized care plan
A discharge email routes to the patient’s specific plan — medications, follow-ups, symptom tracker. Deferred deep linking handles the install-then-arrive case.
→ Stronger 30-day adherencePayer portal handoff → coverage verification
Payer or employer portal invites route into your app with coverage already verified. No context re-entry. No double authentication.
→ Higher verified-coverage rateClinician invite → secure messaging
A clinician invites a patient to a messaging thread or telehealth session. Branch routes into the exact conversation. PHI never touches a third-party browser.
→ Faster clinician response loopsCrisis support → instant in-app routing
For mental health and telehealth apps, time-critical links route instantly into crisis support — no App Store detour, no authentication wall, no delay.
→ Zero friction in moments that matterHIPAA-aware. Enterprise-audited. Ready for your security review.
Branch maintains the security and compliance posture regulated healthcare buyers require — documented, audited, and supported by our ProServ team during implementation.
SOC 2 Type II & ISO 27001
Annual audit and certification. Full documentation available under NDA for security reviews. Shared responsibility model mapped for your infra team.
HIPAA-aware with BAA support
Business Associate Agreement support for qualified healthcare customers. PHI-isolated architecture. Signed BAAs with Allergan, BCBS, Carbon Health, Modern Health, Headspace and other regulated brands.
GDPR & CCPA ready
Privacy-forward measurement using PAM, SKAN-aware postbacks, and region-aware consent handling. Support for patient-level data subject requests.
A broken link in a patient journey isn’t a UX problem. It’s a compliance incident waiting to happen.
The infrastructure behind 100,000+ companies — and the regulated brands patients trust.
Global scale. Enterprise security posture. Proven at the regulated workloads healthcare teams run daily.
Protect the journey. From message to care, end to end.
Talk with a Branch specialist who’s implemented deep linking for HIPAA-aware mental health, digital therapeutics, and patient-facing apps. See a tailored walkthrough on a live demo.
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