Every broken link is a lost policy.
Stop quote abandonment today. Branch deep links carry context through every transition, so the experience your policyholders start is the one they finish.
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The policyholder journey breaks at every handoff
Whether someone is getting a quote or filing a claim, the failure pattern is the same: a link sends them to the wrong place, context disappears, and friction kills conversion or satisfaction.
During quoting — prospects click an ad or comparison link and land on a generic page. They’re prompted to download the app. The redirect wipes everything — ZIP code, vehicle details, coverage selections. After installing, they open the app to a blank homescreen. Starting over feels pointless.
Ad click → generic page
Prospects land on a marketing homepage instead of a personalized quote flow. They have to reenter information they’ve already provided.
App download → context wiped
Midway through a quote, the redirect to the app store erases all progress — ZIP, vehicle, driver details, coverage selections. Gone.
App opens → blank homescreen
After downloading, the app opens to a generic logged-out state. No quote data carried over. Most prospects leave for a competitor.
During claims — a policyholder is already stressed. They tap a claims link from an SMS or email. It opens in a browser, hits a login wall, and the password they set 18 months ago doesn’t work. They call the 1-800 number instead. At the most emotionally charged moment in the policy lifecycle, the digital experience failed them.
Claims link → mobile browser
The SMS or email link opens in a web browser instead of the app. The policyholder hits a login wall they can’t get past.
Password reset → abandonment
They try to reset a forgotten password. The email takes minutes. They give up and call the call center instead.
Broken experience → lost renewal
The worst moment to fail a customer is when they need you most. A broken claims flow costs you the renewal — no discount brings them back.
Insurance prospects don’t abandon because they lose interest — they abandon because the experience failed them. Every handoff without context is a handoff to your competitor.
Deep links that carry context through every insurance journey
Whether it’s a quote or a claim, Branch preserves every data point from the first interaction through the app store and into the in-app experience. No reentry, no login walls, no drop-off.
Click
A prospect or policyholder clicks a Branch-powered link — from an ad, email, SMS, or agent message. The link captures all context automatically.
Route
Branch detects the device, OS, and app install status, then routes to the optimal path — app, app store, or mobile web fallback.
Install
If the app isn’t installed, a deferred deep link preserves all context through the app store download. Nothing is lost.
Convert
The app opens directly to the right screen — a pre-filled quote, a claims intake form, a renewal review — with all data intact.
Context-aware routing
Branch links carry quote details, claim type, policy number, or any custom data — and route to the exact in-app screen, bypassing homescreens and login walls.
App first, always
If the app is installed, Branch opens it directly. If not, deferred deep links route through the app store and carry context through the download.
Full-funnel attribution
Every policy bind, every claim filed, every renewal completed — traced back to the channel, campaign, and creative that drove it. Prove the ROI of every link.
What changes when the link actually works
Generic landing page — Prospects land on your marketing homepage, not a quote or claims flow
Context wiped at every transition — ZIP, vehicle, policy, and claim details are all lost during download or browser redirect
App opens to a dead end — Post-install or post-click opens to a generic logged-out homescreen
No attribution — You can’t tie the policy bind or claim completion back to the campaign that started the journey
Direct to the right screen — Deep links drop users straight into a personalized quote, claim, or policy review
Context preserved everywhere — All data survives app store transitions, browser redirects, and deferred deep links
Pre-filled, authenticated experience — The app opens with data intact — ready to bind, file, or renew
Full attribution — Every conversion traces back to the channel, campaign, and creative that drove it
Deep link every policyholder moment that matters
From the first quote to renewal to claims — Branch connects every interaction to the right in-app experience.
Ad click → Pre-filled quote
Prospects click a Branch-powered ad or comparison link. The app opens directly to a quote flow pre-populated with their context — ZIP, vehicle, coverage. No reentry.
SMS alert → In-app claims intake
Send a deep link pre-populated with event type, policy number, and location. One tap lands the policyholder in the claims flow — authenticated, correct claim type pre-selected.
Renewal reminder → Policy review screen
Deep-linked renewal reminders open directly to the policy review screen with coverage and pricing pre-loaded. No login wall, no searching.
Auto app → Home quote cross-sell
Surface a home insurance prompt in the auto app. One tap drops the customer into a pre-filled quote flow with address, contact, and payment data carried over.
Agent email → Right app screen
Give agents branded Branch links they can text or email. The link opens the app to the exact screen — coverage change, document upload, or payment — no navigation required.
Push notification → Personalized offer
Re-engage lapsed policyholders or dormant app users with deep-linked push notifications that open to a personalized offer, coverage review, or loyalty reward.
Every quote that completes, every claim filed in-app, and every renewal retained is revenue you already earned
See how Branch helps insurance carriers cut quote abandonment, turn claims into retention moments, increase web-to-app conversions, and attribute every policy back to the campaign that drove it.
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