The infrastructure behind the world’s best mobile experiences
Branch unifies deep linking, attribution, and cross-platform measurement in a single enterprise-grade platform — so your team can stop stitching together point solutions and start scaling what works.
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Your mobile stack wasn’t designed to work together.
Most enterprises run separate tools for deep linking, attribution, and measurement — stitched together with custom integrations that break, contradict each other, and create blind spots. The average enterprise manages 65–75 martech tools. Only 32% of marketers say they’re successfully leveraging their stack. The result: wasted budget, lost conversions, and engineering teams stuck maintaining infrastructure instead of building product.
Data discrepancies across tools
Your MMP says one thing. Your deep linking tool says another. Your ad network claims credit for conversions neither platform can verify. When attribution and linking live in separate systems, data never matches — and you can’t trust any of it.
Engineering overhead compounds
Every additional SDK means another integration to maintain, another set of breaking changes with each OS update, and another vendor to coordinate with. 60% of US enterprises report that integration issues cause significant delays and inefficiencies.
No single view of the user journey
When deep linking, measurement, and attribution run on different platforms, you can’t connect a click to an install to a conversion to a revenue event. Every handoff between tools is a gap in your understanding — and a gap in your ability to optimize.
Stitched-together tools vs. one unified platform
Three pillars. One infrastructure.
Branch was built from the ground up as a unified linking and measurement platform — not a collection of acquired products bolted together. Deep linking is the foundation everything else is built on. That’s what makes the data reliable and the experience seamless.
Deep linking
The infrastructure layer that makes everything else possible. Branch deep links route users from any channel into the right in-app content — across every platform, every device state, and every edge case. This is what competitors can’t replicate.
- ✓ Deferred deep linking through app install
- ✓ NativeLink privacy-safe matching
- ✓ Social, email, SMS, and web-to-app routing
- ✓ 6,000+ edge cases handled automatically
- ✓ Branded short links at enterprise scale
Attribution
Because Branch owns the link and the measurement, attribution is deterministic — not modeled, not guessed. People-based identity connects the full journey from first click to downstream revenue, across every device.
- ✓ People-based cross-device identity
- ✓ Deterministic attribution from owned links
- ✓ Fraud detection built into the data layer
- ✓ Independent, unbiased — not owned by an ad network
- ✓ Full-funnel: click → install → event → revenue
Measurement
Unified cross-platform measurement across web, app, and CTV — from a single dashboard. Branch’s Privacy-Aware Measurement (PAM) provides iOS insights without relying on deprecated identifiers.
- ✓ Cross-platform: web, app, and CTV
- ✓ Privacy-Aware Measurement for iOS (PAM)
- ✓ Real-time campaign performance dashboards
- ✓ SKAN support with enhanced insights
- ✓ Custom data exports and API access
From click to conversion — every step connected
Branch unifies the entire user journey in a single data layer. No handoffs between tools. No reconciliation. No gaps.
Link
Create Branch links for any campaign across paid, owned, and earned channels. Every link carries deep link data and attribution parameters in a single payload.
Route
Branch intelligently routes users based on device, platform, install state, and environment — navigating walled gardens, in-app browsers, and OS restrictions automatically.
Attribute
Because Branch owns the link and the routing, every install and conversion is deterministically attributed to the campaign, channel, and creative that drove it — across devices.
Measure
Unified dashboards show the full funnel — from impression to click to install to downstream revenue — with cross-platform measurement across web, app, and CTV.
Why the unified approach matters
Deterministic attribution from owned links
When your linking and attribution share the same infrastructure, attribution isn’t probabilistic — it’s deterministic. Branch knows where the user came from because Branch routed them there.
One SDK. Lighter footprint.
Replace multiple SDKs with a single lightweight integration. Less code to maintain, fewer conflicts, faster app performance — and one vendor to coordinate with on updates.
People-based identity at scale
Branch’s 3.5B+ user identity graph connects journeys across devices and platforms — mapping real users, not device IDs. Web to app, desktop to mobile, CTV to app.
Privacy-first by architecture
NativeLink provides privacy-safe deep linking without IP-based fingerprinting. PAM delivers iOS measurement without deprecated identifiers. Compliance is built into the infrastructure, not bolted on.
Fraud detection in the data layer
Because Branch processes the links and the attribution, fraud detection operates at the infrastructure level — catching install fraud, click injection, and device farms before they contaminate your data.
2,000+ technology integrations
Native connectors to every major ad network, ESP, CRM, CDP, and analytics platform. Branch links carry data wherever your marketing stack runs — no custom builds required.
One platform across the full customer lifecycle
From first click to loyal customer, Branch connects every touchpoint with reliable linking, accurate attribution, and unified measurement.
Paid acquisition at scale
Launch campaigns across Meta, Google, TikTok, Snap, and dozens of ad networks — with deep links that route users to the right in-app content and attribution that tells you exactly which creative, channel, and audience drove the install.
Owned media conversion
Deep link from email, SMS, push notifications, and mobile web directly into the right app screen — across every client and platform. No mobile web fallbacks, no login screens, no lost context. Branch measures which owned channels drive the highest lifetime value.
Cross-device & cross-platform journeys
A user sees a CTV ad, searches on desktop, and converts on mobile. Branch’s people-based identity connects the full journey — so you can measure true incrementality and attribute revenue to the right touchpoints, not just the last click.
Re-engagement & retention
Bring dormant users back with personalized deep links that route them to exactly the right content — the product they browsed, the offer they abandoned, the feature they haven’t tried. Branch measures which re-engagement campaigns actually move retention.
Referral & organic sharing
Users share branded links via WhatsApp, iMessage, or social — the recipient taps, installs (if needed), and lands on the shared content with referral credit automatically applied. Branch attributes organic growth and measures viral loops.
iOS & Android privacy readiness
Navigate Apple’s ATT and SKAN frameworks with Branch’s Privacy-Aware Measurement (PAM) — and prepare for Android’s evolving privacy landscape. Branch adapts to platform changes continuously so your measurement strategy doesn’t break with every update.
Built for the teams that can’t afford to compromise
Branch’s infrastructure meets the security, privacy, compliance, and scale requirements that enterprise procurement, legal, and engineering teams demand.
SOC 2 & ISO 27001 certified
Branch maintains SOC 2 compliance and ISO 27001 certification — ensuring enterprise-grade data security, operational controls, and audit readiness across the platform.
HIPAA-ready infrastructure
For healthcare and health-tech enterprises, Branch provides HIPAA-compliant deep linking and measurement that routes users securely without exposing protected health information.
GDPR & CCPA compliant
Branch’s privacy-first architecture — including NativeLink’s non-IP-based matching — is designed to comply with GDPR, CCPA, and evolving global privacy regulations by default.
SLA-backed uptime & performance
Enterprise plans include contractual SLAs for uptime, latency, and support responsiveness — backed by highly available global infrastructure with low-latency link resolution.
Enterprise admin & access controls
Organization-level management across multiple apps, role-based access controls, SSO integration, and audit logging — built for large teams with complex governance requirements.
Dedicated support & onboarding
Enterprise customers get direct access to technical specialists, professional services for configuration and optimization, and a proactive partnership model — not a ticket queue.
The companies winning mobile aren’t the ones with the most tools. They’re the ones with the best infrastructure — where every link works, every conversion is measured, and every dollar is accounted for.
The numbers behind the platform
Replace your mobile stack with infrastructure that scales.
See how Branch unifies deep linking, attribution, and measurement in a single enterprise-grade platform — so your team can stop maintaining fragile integrations and start driving measurable growth.
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