The retention engine for fitness and wellness apps.
Turn re-engagement messages, push notifications, referrals, and paid clicks into active subscribers — across email, SMS, social, and paid media. Branch powers the deep linking and attribution behind the fitness and wellness apps that keep members coming back.
Trusted by 100,000+ companies — including leading fitness, wellness, and subscription health brands
Get started
Data encrypted. ISO 27001 Certified.
Retention doesn’t fail at the feature. It fails at the link.
A lapsing subscriber taps a win-back email on Sunday morning. They land on the App Store instead of their half-finished workout. They close the tab. Your churn cohort just grew by one — and it’s not because your product isn’t good enough. It’s because the link didn’t land.
Win-back campaigns die at the App Store
Your lifecycle team spends weeks designing a win-back flow. The email lands. The subscriber taps. They hit a generic install page instead of the workout, meditation, or meal plan they used to love. One broken journey, one lost subscriber.
Attribution stops at the install
You know which channel drove the install. You can’t prove which channel drove the resubscription, the annual upgrade, or the friend-referral conversion. Paid media budgets shrink when no one can tie spend to retained revenue.
Re-engagement lives in five disconnected tools
Push in one platform, email in another, SMS in a third, referral in a fourth, paid social somewhere else. Every tool handles links differently. Your engineering team maintains five routing layers — and none of them talk to your MMP.
What changes when every click lands exactly where a subscriber is most likely to stay.
Without Branch
- Win-back emails land on generic install pages. Every broken link is a subscriber you won’t win back.
- Push re-engagement opens the homescreen, not the content. Users lose the thread and close the app.
- Referral programs leak at the invite moment. The friend downloads but lands on nothing in particular — no shared context, no activation hook.
- Attribution stops at install. You can’t prove which channel drives trial-to-paid, resubscribe, or LTV.
- Every lifecycle tool has its own routing logic. Engineering patches five systems, marketing can’t measure any of them.
With Branch
- Every link lands on the exact screen. Win-back clicks open the specific workout, class, or plan the subscriber was active in.
- Push notifications preserve full context. The streak, the meditation, the meal — all one tap away, every time.
- Referrals carry context through install. The friend lands on the shared workout or meditation they were invited to. Activation, not orientation.
- People-based attribution all the way to revenue. Connect channel → install → trial → paid → resubscribe in one journey view.
- One deep-linking and attribution layer, every channel. Email, SMS, push, referral, paid, social — all using the same Branch links your MMP already measures.
Four steps. Every re-engagement click lands exactly where a subscriber stays.
Trigger
Your lifecycle platform fires a re-engagement message — email, SMS, push, referral, paid. Branch links are generated on the fly with full payload context.
Route
The subscriber taps. Branch routes them directly into the right in-app screen — even through in-app browsers, iOS updates, and social platform edge cases.
Return
Context survives the moment. A lapsed subscriber lands back on the workout, meditation, or meal they were mid-way through. Reactivation takes one tap, not one decision.
Renew
Branch attributes the entire journey — from re-engagement touch to paid resubscription — so your team can prove which channels, offers, and cohorts actually grow LTV.
The retention capabilities fitness and wellness apps lean on most.
Six capabilities built to convert re-engagement messages into active, paying subscribers.
Deferred deep linking
Context survives the install moment. A referred friend downloads, opens, and lands on the exact workout, meditation, or meal plan they were invited to — not a generic homescreen.
Email, SMS & push deep linking
Every lifecycle message routes reliably. Native integrations with Braze, Iterable, Klaviyo, Salesforce, Airship, and Customer.io handle the hard edge cases your team would otherwise patch manually.
People-based attribution
Measure the subscriber, not the device. Connect a paid ad, a later push, a referral, and a resubscription into one revenue-level record — the LTV number your CFO actually asks for.
Referral & share infrastructure
Branded short links. Context-preserved sharing. Friend-of-a-friend attribution. The difference between a viral referral loop and a leaky one is the quality of the deep link — and Branch is the deep-linking infrastructure 100,000+ companies run on.
Web-to-app retention
Your content team’s SEO, your paid landing pages, your email renders in webmail — all route into the app with full context preserved. Mobile web isn’t a dead end; it’s a retention channel.
Predictable pricing
Transparent tiered pricing that scales with your growth — not a penalty for the MAU milestones you’re trying to hit. Plan retention budget without renegotiating your measurement contract every quarter.
Where fitness and wellness retention is actually won or lost.
Welcome email → personalized onboarding
A new subscriber’s first email lands them inside the onboarding screen matched to their goal — strength, sleep, calm, weight. Activation starts in one tap, not after six screens of setup.
→ Higher day-one activation rateInactive push → streak recovery
A three-day-lapsed user gets a push targeted at their streak. Branch opens them directly to the class or workout they missed — not the app homescreen. Streaks recover. Churn slows.
→ Lower 30-day inactivity churnTrial-expiring SMS → plan upgrade
Day 13 of a 14-day trial. SMS lands the subscriber directly on the upgrade paywall with their usage summary pre-populated. No friction between “I’ll subscribe” and “done.”
→ Higher trial-to-paid conversionWin-back email → personalized content
A lapsed subscriber taps a win-back email and lands on a new class, new meal, or new feature designed for them. Branch preserves the past context so reactivation feels like coming home.
→ Higher win-back conversionReferral share → friend’s exact workout
A member shares a workout. The friend downloads, opens, and lands inside the same workout. Branch deferred deep linking makes the referral loop work the way marketing always promised it would.
→ Higher referral activation ratePaid social → right-fit cohort
A Meta or TikTok ad promises a specific class or challenge. Branch lands every tap on that exact content. People-based attribution ties paid spend back to retained revenue, not vanity installs.
→ Measurable ROAS on LTV, not installsThe security posture enterprise health and wellness buyers already expect.
Whether you’re powering consumer fitness, employer wellness, or regulated digital health, Branch’s compliance posture is audit-ready and documented.
SOC 2 Type II & ISO 27001
Annual audit and certification. Full documentation for procurement and security reviews. Shared responsibility model mapped to your infra team.
HIPAA-aware with BAA support
Wellness apps that process PHI under employer or payer contracts can operate under a Branch BAA. Used today by digital-health brands including Headspace.
GDPR & CCPA ready
Privacy-forward measurement using PAM, SKAN-aware postbacks, and region-aware consent handling. Subscriber-level data subject request support built in.
In subscription apps, retention doesn’t fail at the feature. It fails at the link.
The infrastructure behind 100,000+ companies — and the subscription brands members come back to.
Global scale. Proven at the re-engagement and referral workloads consumer subscription teams run daily.
Grow LTV. Cut churn. Win back the subscribers you’re losing at the link.
Talk with a Branch specialist who’s implemented deep linking and attribution for leading fitness, wellness, and subscription-health apps. See a walkthrough tailored to your retention motion.
Request a Demo Typical response time — one business day