Stop install fraud before it reaches you
Most fraud spend is reactive — catching synthetic identities and risky customers after they’ve already cleared the install step. Branch sits one layer upstream, filtering spoofed devices, click injection, and bot installs at the attribution layer — so your fraud, risk, and growth teams work from the same clean signal.
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Fintech fraud spend goes to the wrong layer.
By the time synthetic identities, repeat-applicant rings, and BNPL abusers show up in your KYC review queue, you’ve already paid to acquire them. The first checkpoint that could have flagged them — the install — went unmonitored. That’s the layer Branch operates on.
Bot installs are funded as if they were users.
Click injection, click flooding, and SDK spoofing inflate install counts. Your UA reports look healthy. Your funded-account ratio doesn’t.
Your KYC stack reviews the wrong applicants.
Risk teams burn cycles screening device-farm and synthetic-pattern installs that never should have entered the funnel — while real applicants wait behind them.
Risk and growth report different numbers.
Growth reports installs and ROAS. Risk reports defaults and chargebacks. Without a shared install-layer signal, neither side trusts the other’s view of “real users.”
The same KYC stack, working on better inputs.
Branch isn’t a replacement for Sift, Sardine, Alloy, or Socure — it’s the layer above them. We filter the install signal so your downstream fraud, risk, and underwriting tools work on applicants worth reviewing.
- Fake installs flood KYC before a real applicant arrives.Review queues fill with device-farm activity that should never have been allowed in.
- Ad spend pays for bot installs that look real at the click layer.Network self-attribution can’t tell the difference and won’t refund you.
- Synthetic-identity attempts surface only at KYC review.By then you’ve already paid the acquisition cost.
- Risk and growth teams argue about which numbers are right.Neither has an independent install-layer source of truth.
- ROAS reports overstate growth.Fraud installs convert at zero — but they still count in your install denominator.
- Spoofed devices and bot installs are filtered at attribution.Your KYC queue fills with applicants who passed the first integrity check.
- Independent fraud detection flags click flooding and click injection in real time.You see the fraud the networks won’t show you.
- Device journey validation runs upstream of your fraud stack.Synthetic-pattern signals reach your risk team before the application starts.
- One install-layer signal feeds growth, risk, and finance.Same source of truth. Fewer reconciliation calls.
- Reporting reflects funded accounts and applications, not install vanity.The CFO sees the number that matters.
One platform. Four checkpoints. Cleaner downstream data.
Every install routed through Branch passes four integrity checkpoints before the user ever opens your app. Real users move through invisibly. Fraudulent installs are flagged or filtered before they touch your KYC stack.
Click
Branch links carry deterministic, first-party context — not a third-party pixel. Click flooding and click spam are detected at the link layer.
Route
Device fingerprinting and journey validation flag spoofed user agents, emulators, and known device-farm patterns before the install is credited.
Attribute
People-based, deterministic attribution stitches the click-to-install path. SDK spoofing and click injection are surfaced — not buried in network self-reports.
Hand off
Verified install signal flows into your fraud stack, KYC vendor, CDP, and warehouse — so every downstream decision works from the same clean input.
What this means for the team that actually owns the funnel
Independent attribution.
Branch isn’t owned by an ad network. The fraud signal isn’t filtered through a vendor with conflicting incentives.
Device journey validation.
Spoofed user agents, emulators, click injection, click flooding, and SDK spoofing — all detected at the install layer.
People-based identity.
One verified user across web, app, and CTV — not a fragmented device-by-device view that lets duplicate applicants slip through.
Privacy-aware measurement.
PAM on iOS adds a measurement layer above SKAN — so you see post-install events without breaking ATT.
Predictable pricing.
Scale your campaigns without worrying about your measurement bill. No MAU surprise renegotiation.
2,000+ integrations.
Clean install signal flows directly to your fraud stack, KYC partner, CDP, warehouse, and BI — no engineering glue needed.
Where fintech teams see the impact within a quarter.
From paid acquisition to BNPL underwriting to referral payouts — the install layer is the unsupervised checkpoint where most fraud spend leaks. Here’s where Branch closes the gap.
Stop paying for spoofed installs.
UA teams cut click flooding, click injection, and SDK-spoofed installs out of their ROAS denominator. Networks lose the cover that lets fraud convert at zero on your dime.
→ Recovered UA budget visible in week oneCleaner KYC review queues.
Verified install signal means fraud and risk teams stop screening device-farm activity. Real applicants move through onboarding faster — directly addressing the 63% drop-off benchmark.
→ Higher funded-account conversionSurface device-pattern signal upstream.
Repeat-device, emulator, and synthetic-pattern installs reach your risk stack before the application starts — your underwriting partner makes its decision on a smaller, cleaner population.
→ Lower default exposure on new applicantsReal users land on the right screen.
Deferred deep linking carries verified context across the install boundary. Re-engagement campaigns route real users into the right in-app flow — not bot endpoints designed to drain incentives.
→ Higher reactivation rate, less wasted incentive spendBlock referral abuse before payout.
Device journey verification flags self-referral and farmed-device cycles before the referral reward is paid. Real advocates still get credit. Fraud rings don’t.
→ Fewer rewards paid to fraud ringsOne verified user across product lines.
People-based attribution stitches a real user across deposit, lending, BNPL, and brokerage product flows. No more counting the same fraudulent install three times because it crossed three products.
→ Trusted lifecycle reporting for finance and riskBuilt for the compliance bar fintechs already meet.
Branch operates as enterprise infrastructure for regulated financial services teams — independent of any ad network, audit-ready, and aligned with the privacy frameworks your security organization already enforces.
SOC 2 Type II & ISO 27001.
Continuous control monitoring and annual third-party audit. Documentation available under NDA for security review.
GDPR & CCPA ready.
Consent-aware measurement, regional data handling, and DSAR support — built in, not bolted on.
HIPAA-ready architecture.
For fintechs operating in adjacent regulated spaces (health-payments, benefits, insurance) — same platform, same controls.
The fake installs you’re paying for today are the false positives jamming your KYC review queue tomorrow.
The install-layer infrastructure already running underneath the apps you use.
Branch operates the deterministic measurement and deep linking infrastructure for 100,000+ companies — including a long roster of fintechs, banks, lenders, and BNPL providers.
Get a Branch fraud and attribution review with our fintech team.
A 30-minute working session — your stack, your funnel, the install-layer signal you’re missing. No sales theater.
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