The infrastructure that connects mobile web to the app.
Branch’s smart banners and deferred deep linking route mobile web visitors to the app — preserving exact context from click to conversion, so they land on the product, offer, or screen they came for.
Trusted by 100,000+ of the world’s top brands — including Reddit, Instacart, Shopify, Credit Karma, and T-Mobile.
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Data encrypted. ISO 27001 Certified.
3×
Mobile apps convert at roughly three times the rate of mobile web — 21% vs. 6% on average.
97%
Mobile web cart abandonment rate. Inside the app, abandonment drops to about 20%.
5.65×
Higher purchase rate from users who install the app via a smart banner vs. users who stay on mobile web.
Trusted by 100,000+ of the world's top mobile brands
The mobile web-to-app gap
Your highest-intent mobile traffic never makes it to your app.
A shopper taps your Google ad on their phone. Lands on your mobile website. Browses. Adds to cart. Hits friction at checkout. Bounces. Meanwhile, the same user in your app would convert at roughly 3× the rate — but the journey from ad click to in-app experience is broken by default.
Your app link dumps users on a generic homepage.
A user clicks a deep link to a specific product. If the app isn't installed, they get dropped on the App Store with no memory of where they were going. If it is installed, the link breaks and they land on the home screen. Context is gone.
Download prompts bleed intent.
Native app install banners and DIY “Get our app” modals route users to the App Store or Play Store, wipe the session, and leave them with a blank in-app home screen. Most never find their way back.
Your paid media is funding the wrong surface.
Every mobile web visitor is one routing decision away from becoming a 5× more valuable app user. Without the infrastructure to make that decision, your ad spend keeps converting at mobile web rates — not app rates.
Before vs. after
The same mobile web click, two very different journeys.
Without Branch
- User taps an ad on mobile. Lands on a generic mobile web page with no routing logic.
- “Get the app” button routes to the store. Click context is wiped on the way.
- App installs — user opens a blank home screen. The product, offer, or screen they came for is gone.
- Deep links break silently in-app. Universal Links and App Links fail in webviews, Instagram, TikTok, WhatsApp, email.
- Your analytics can't see the journey. Web clicks and app opens live in separate systems that never reconcile.
With Branch
- Smart Banner appears at the right moment. Targeted, personalized, styled to your brand — across iOS and Android.
- One Branch link handles every path. App installed? Opens the app. Not installed? Sends to store, then into the app.
- Deferred deep linking carries context through install. The user lands on the exact product, offer, or screen they came for.
- Links survive the wild. Facebook, Instagram, TikTok, in-app browsers, email clients — 6,000+ edge cases handled.
- One connected view of the journey. Web click, banner, install, and in-app conversion stitched into a single revenue path.
How Branch works
The infrastructure that turns mobile web visitors into app-first customers.
Appear
A Smart Banner surfaces on your mobile web pages — targeted by campaign, audience, page, or behavior, with copy and creative you control.
Route
One Branch link decides: if the app is installed, open it. If not, route to the store and pass context through the install.
Preserve
Deferred deep linking carries every parameter — product ID, campaign, user intent — through the App Store and into the first app session.
Convert
The user lands on the exact screen they came for. No re-discovery, no lost intent — just an in-app journey that converts at 3× the mobile web rate.
What this means in production
Every capability you need to close the web-to-app gap.
Smart Banners
Web-to-app banners that target by page, audience, campaign, or behavior — styled to your brand, A/B tested, measured end-to-end.
Deferred deep linking
Context survives the install. The user lands on the product, offer, or screen they clicked — even on their first app open.
Link reliability at scale
6,000+ social and messaging edge cases handled by default — Instagram, TikTok, WhatsApp, iOS Mail, Gmail, in-app browsers.
Branded short links
Custom domain, shareable, measurable. Drop into SMS, email, QR, social, print — every link routes to the right app screen.
Cross-platform by default
One link, every surface — iOS, Android, web, CTV. Universal Links and App Links managed so your team doesn't have to.
2,000+ integrations
Connects to Braze, Iterable, Klaviyo, Segment, Amplitude, SFMC — plus every major ad network and CDP your stack already runs on.
Where web-to-app routing pays off
Six journeys that convert when the link works.
01 · Paid acquisition
Google & Meta ads → app, not mobile web.
A shopper taps your Search or Social ad. Lands on your mobile site with a Smart Banner already personalized to the ad creative. One tap opens the app — or installs it — and deposits them on the exact product page. The same ad dollar converts at app rates, not mobile web rates.
→ ~3× conversion uplift vs. mobile web02 · Email & SMS
Every CRM message lands where it's supposed to.
A Braze email or Klaviyo flow fires. The user taps on their phone in iOS Mail, Gmail, or a messaging app. Branch handles the routing across every client and webview, opening the app to the specific offer, product, or cart they were sent to — no “app not found” detours.
→ Recover lost CRM conversions03 · Social & sharing
Instagram, TikTok, WhatsApp — links that actually open.
A user shares your app content. A friend taps it inside Instagram's in-app browser. Instead of an “open in Safari” dead end, Branch routes them directly into the app or the store — and deferred deep linking delivers them to the shared piece of content on first open.
→ Organic shares that convert04 · QR codes & print
Billboards, packaging, and in-store scans route to app.
A Branch-powered QR on your packaging, receipt, or out-of-home creative takes the user from the physical world directly into a specific in-app flow — loyalty signup, product detail, first-order promo. Every scan is measurable end-to-end.
→ Offline-to-app with full attribution05 · Organic & SEO
Turn your best mobile web content into app users.
Blog posts, category pages, and high-ranking product pages already pull huge mobile traffic. A Smart Banner on those pages, targeted by intent signal, pulls the highest-value visitors into the app — where their average revenue per user is multiples higher.
→ Monetize existing mobile web traffic06 · Re-engagement
Dormant users, back into specific app moments.
Push notifications, lifecycle emails, and paid re-engagement all rely on one thing: the link working. Branch routes every re-engagement link into the right in-app screen — a saved cart, a renewed offer, a new feature — across every channel and client.
→ Win back revenue you've already earnedEnterprise-grade by default
Built for the teams your security review team will ask about.
SOC 2 Type II & ISO 27001
Annual third-party audits. Data handled under documented, continuously verified controls across the Branch platform.
HIPAA-ready
BAA-supported infrastructure for healthcare, pharma, and health-adjacent apps that handle regulated data.
GDPR & CCPA
Global privacy-forward design — NativeLink, configurable consent, and regional data residency options to support every market you operate in.
Your most valuable customers are already using your app. Your marketing keeps pointing everyone else at the wrong door.
The infrastructure behind the world's best mobile experiences
Scale proven across every major category.
3.5B+
Users reached across the Branch network.
100K+
Companies worldwide route links through Branch.
2,000+
Integrations with ad networks, CDPs, and marketing platforms.
See it in action
Stop paying for mobile web conversions when your app converts 3× better.
Get a guided walkthrough of Branch Smart Banners and deferred deep linking — mapped to your current web-to-app funnel, your CRM stack, and your ad channels.