Every click lands exactly where it should
Branch deep linking routes users from any channel directly into the right in-app content — no dead ends, no generic homescreens, no lost context.
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Your user journeys are full of dead ends.
A prospect clicks your ad on Instagram. The in-app browser strips the link context. They land on a generic app store page. They install — and open to a blank homescreen. The campaign, the offer, the personalization — all gone. That’s not a user journey. That’s a user abandonment funnel.
Walled gardens break your links
Instagram, TikTok, Facebook, and other social platforms use in-app browsers that strip link metadata and block standard deep links. On Facebook alone, deep links succeed only 29% of the time. Every broken link is a lost conversion.
OS updates break your infrastructure
Apple and Google regularly change how Universal Links and App Links work. A single iOS update once caused an 86% drop in conversions on X (Twitter). Homegrown deep linking solutions break with every release — and your engineering team scrambles to fix them.
New users lose context on install
When a user doesn’t have your app installed, standard links can’t carry context through the app store. The user installs, opens to a generic homescreen, and has no idea why they downloaded the app. 75% of users abandon apps within 24 hours — and broken first impressions are a major driver.
Broken journeys vs. Branch deep linking
How Branch deep linking works
Branch replaces fragile, homegrown linking infrastructure with a universal deep linking layer that handles every platform, every edge case, and every user state — installed or not.
Click
User clicks a link from any channel — social ad, email, SMS, web banner, or partner referral. Branch captures the full context of the click.
Route
Branch intelligently routes the user based on their device, platform, and app install state — navigating walled gardens and in-app browsers automatically.
Install or open
If the app is installed, it opens directly. If not, the user is sent to the app store — and Branch preserves the link context through the install process.
Arrive
The app opens to the exact screen, product, or offer the user expected. Full context, zero friction, whether they’re a new user or a returning one.
What this means for your team
Deferred deep linking
New users who don’t have your app yet still get the full experience. Context survives the app store — they install and land on the exact content that drove the click.
Social deep linking across 6,000+ edge cases
Instagram, TikTok, Facebook, Twitter/X, Snapchat — Branch handles the in-app browser quirks, metadata stripping, and redirect chains that break standard links.
NativeLink: privacy-safe linking
Branch’s NativeLink technology provides reliable deep linking on iOS and Android without relying on IP-based fingerprinting — fully privacy-compliant by design.
Branded short links
Create branded, trackable short links at scale for every campaign and channel. Full analytics on clicks, installs, and downstream conversions — all from a single dashboard.
Email-to-app routing
Deep link from email directly into your app — across every email client including Gmail, Outlook, Apple Mail, and Yahoo. No more dead-end mobile web fallbacks.
2,000+ integrations
Native connectors to every major marketing platform, ESP, CRM, and ad network. Branch deep links work wherever your marketing runs — no custom builds needed.
Deep linking across the full user lifecycle
From first click to loyal customer, Branch ensures every touchpoint routes users to exactly the right in-app experience.
New user acquisition
A prospect clicks a paid ad for a specific product. They don’t have your app. Branch routes them through the app store and opens to that exact product on first launch — not a generic homescreen. Context preserved, conversion recovered.
Onboarding & first-run experience
A new user installs after clicking a referral link with a promo code. Branch carries the referral context through install — the promo auto-applies, the referrer gets credit, and the user starts with a personalized experience instead of a blank slate.
Re-engagement & win-back
A dormant user receives a push notification about an item they browsed last week. They tap it and land directly on that product — not the app’s homescreen. The path from notification to conversion is one tap, no friction.
Email & SMS campaigns
A lifecycle email promotes a flash sale. The user taps the CTA on their phone. Branch routes them from their email client directly into the sale page in your app — not a mobile web fallback, not a login screen. Email-to-app conversion rates reach 17.7%.
Referral & sharing
A user shares a product with a friend via WhatsApp. The friend taps the link, installs the app, and lands on the exact product — with the referral automatically credited. No codes to type, no context lost, no broken share loops.
Cross-sell & upsell
A customer completes a purchase and receives a personalized recommendation via SMS. They tap through and land directly on the recommended product in-app — pre-selected, ready to add to cart. Every touchpoint is a conversion opportunity.
Deep linking built for regulated industries
Branch’s linking infrastructure meets the security, privacy, and compliance requirements that enterprise teams and regulated industries demand.
ISO 27001 & SOC 2 certified
Branch maintains ISO 27001 certification and SOC 2 compliance — ensuring enterprise-grade data security and operational controls across the platform.
HIPAA-ready infrastructure
For healthcare and health-tech companies, Branch provides HIPAA-compliant deep linking that routes users securely without exposing protected health information in link parameters.
GDPR & CCPA compliant
Branch’s privacy-first architecture — including NativeLink’s non-IP-based matching — is built to comply with GDPR, CCPA, and evolving global privacy regulations by design.
You spend millions driving traffic to your app. If the link between the click and the content is broken, everything downstream — conversion, retention, revenue — breaks with it.
The numbers behind the platform
Stop losing conversions to broken links.
See how Branch deep linking gives your marketing team reliable, cross-platform routing that works across every channel, every device, and every user state — installed or not.
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