Every click accounted. Every journey connected. One platform.
The mobile measurement and deep linking platform trusted by 100,000+ companies, reaching 3.5B+ users worldwide. People-based attribution, privacy-aware measurement, and deep linking infrastructure — built as one.
Trusted by 100,000+ companies worldwide
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One platform. Deep linking at the foundation. Attribution and measurement built on top.
Most “mobile measurement” stacks are three tools stitched together. Branch was built the other way — deep linking as the infrastructure every click rides on, with attribution and measurement as native layers on the same data model.
Deep Linking
The routing layer behind every click. Users land on the right in-app screen — or a frictionless mobile web fallback — across every channel.
- Deferred deep linking across install
- Social deep linking across 6,000+ edge cases
- NativeLink privacy-safe routing
- Branded short links at scale
- Email-to-app routing in every client
Attribution
People-based, cross-device, cross-platform attribution — tied to deterministic link signal, not probabilistic guesses.
- People-based identity across web + app + CTV
- Deterministic attribution on owned links
- SAN + non-SAN parity in one dashboard
- Revenue-event attribution (not install-only)
- Independent fraud detection built in
Measurement
Privacy-aware measurement that works under ATT, SKAN, GDPR, and CCPA — without compromising on granularity or timeliness.
- Privacy-Aware Measurement (PAM) on iOS
- SKAN + Privacy Sandbox ready
- Data Feeds + Scheduled Log Exports
- Reporting tied to revenue events
- C-suite-ready ROAS attribution
Mobile measurement is harder than it should be.
Most enterprise marketing orgs run between 65 and 75 martech tools — and only about a third feel they’re getting leverage from that stack. Mobile sits at the center of the fragmentation. Three patterns show up again and again.
Fragmented point solutions
One vendor for attribution, another for deep linking, a third for short links, a fourth for QR, a fifth for fraud. Each produces its own source of truth — and none of them agrees with the others.
Broken user journeys
A prospect taps an ad, lands on a generic page, is pushed to the app store, opens the app, and ends up on a blank home screen. Context is wiped. Intent is gone. Most drop off inside thirty seconds.
Privacy-era measurement gaps
SKAN, ATT, Privacy Sandbox, GDPR, CCPA — each new framework reshapes what you can measure. Without infrastructure built for this, campaign granularity collapses and revenue attribution becomes guesswork.
Stitched-together tools vs. one Branch platform.
- Separate vendors for attribution, deep linking, and short links. Every tool owns its own data model. Integration tax accrues forever.
- Self-reported attribution from ad networks. The team scoring the traffic is the same team selling you the media.
- Device-level identity only. One human on three screens counts as three users. Revenue attribution gets divided by noise.
- Deep linking added as an afterthought. Routing breaks on social. Email clients wipe context. Engineering owns a perpetual backlog.
- Install-first KPIs. Reporting to the CFO means explaining why install counts don’t translate to revenue growth.
- Deep linking, attribution, and measurement on one data model. One SDK. One source of truth. Zero stitching.
- Independent, deterministic attribution. Branch is not owned by an ad network. The measurement layer is neutral by design.
- People-based identity across web, app, and CTV. One user, one journey, one revenue number.
- Deep linking as the foundation — not the add-on. Social DL across 6,000+ edge cases. Email-to-app in every client. NativeLink privacy-safe routing.
- Revenue-event attribution. Install → onboarding → transaction in one path. C-suite-ready ROAS, not install counts.
Four layers, one platform.
Every click runs through the same four layers — routing, rendering, attribution, measurement — on the same data model. That’s why the numbers agree.
Link
Branch links carry full context — campaign, channel, creative, destination — from any surface (ads, email, SMS, social, QR, CTV).
Route
Deferred deep linking preserves context across install. Users land on the correct in-app screen, not a generic homepage.
Attribute
People-based, deterministic attribution stitches the touchpoints to the user — across web, app, and CTV, under ATT and SKAN.
Measure
Revenue events, ROAS, and LTV reporting — piped into your warehouse, CDP, or BI tool through 2,000+ integrations.
Capabilities
What Branch gives you that a stack of point solutions can’t.
Six capabilities enterprise teams rely on Branch for.
Deep linking infrastructure
Deferred DL across install, social DL across 6,000+ edge cases, NativeLink privacy-safe routing, and branded short links — all on one SDK.
People-based attribution
Cross-device, cross-platform identity. One user on three screens is one user — not three. Deterministic, not probabilistic.
Privacy-Aware Measurement (PAM)
Our iOS measurement layer on top of SKAN — recover campaign granularity and post-install events without fingerprinting or consent fatigue.
Independent fraud detection
Fraud detection built into the data layer — catching install farms, click injection, and AI-driven patterns before the bill hits.
Independent measurement
Branch is not owned by an ad network. The source of truth isn’t the same team selling you media — a neutrality your CFO will notice.
Ivy — integrated AI
Branch’s AI assistant automates link creation, surfaces anomalies, and pulls the insight out of the dashboard so your team ships, not hunts.
One platform, every mobile growth motion.
Enterprise teams run Branch across the full channel mix — paid, owned, earned, offline.
Paid acquisition
Measure ROAS across Meta, Google, TikTok, OEM, and programmatic on one data model. SAN + non-SAN channels in one ROAS view.
→ Revenue-level ROAS, not install countsEmail & SMS
Links inside email and SMS route users into the correct in-app screen — across iOS Mail, Gmail, Outlook, and every major SMS aggregator.
→ Up to 65% less drop-off in post-tap journeysSocial & influencer
Social deep linking across 6,000+ in-app browser edge cases. Users from TikTok, Instagram, and Facebook land on the right screen, not a reopen loop.
→ Attribution recovered across social surfacesCTV & OTT
Measure CTV ad exposures alongside mobile install and revenue. One attribution path from living room to app open to transaction.
→ CTV tied to downstream revenueWeb-to-app
Preserve search, ad, and cart context across the web-to-app handoff. Users don’t restart their journey when they hit the app.
→ Higher activation from web trafficReferral & offline-to-app
QR codes, referral links, and offline surfaces route users into the right app flow — and attribute revenue back to the original touchpoint.
→ Offline spend tied to in-app revenueSecurity, compliance, and support enterprise teams expect.
SOC 2 Type II & ISO 27001
Independently audited controls across security, availability, confidentiality, and processing integrity.
HIPAA-ready
Business Associate Agreements available. Healthcare teams run Branch without compromising PHI handling requirements.
GDPR & CCPA ready
Consent frameworks, data subject rights tooling, and regional data residency built into the platform.
SLA-backed reliability
Enterprise SLAs backed by a global infrastructure footprint. Link routing at 99.99% availability.
Enterprise admin controls
SSO, SCIM, role-based access, audit logs, and data governance tooling for teams with regulated workflows.
Dedicated support & ProServ
Named CSMs, solutions architects, and professional services — including migration support for teams moving off legacy MMPs.
The best mobile experiences run on infrastructure you never have to think about.
The measurement layer behind 100,000+ companies.
Branch is the infrastructure enterprise mobile teams choose when the numbers they report have to be right.
See what every click is worth.
A 30-minute walkthrough with a Branch specialist, scoped to your stack, your channels, and the KPIs your CFO is asking about.
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