Healthcare Industry
Expert insights and resources to help you thrive in the world of mobile.
Mobile drives value for you and your customers
The healthcare industry is rapidly evolving, with mobile apps leading its transformation.
Mobile apps have revolutionized how consumers engage with healthcare companies. With just a few taps, consumers can sign up for paperless billing, manage prescriptions, find care providers, and view claims. This level of convenience enhances customer satisfaction and fosters long-term loyalty.
Apps put healthcare companies in the pockets of consumers, allowing for personalized interactions that ensure consumers receive relevant secure messages, appointment reminders, ID card access, and more — all tailored to their individual preferences. This type of ongoing communication means revenue optimization and reduced cost to serve.
Mobile apps empower consumers to independently manage their accounts and access support as needed. With self-service options at their fingertips, customers are more likely to manage tasks on their own or turn to digital support options like chatbots, alleviating pressure on call centers and reducing cost to serve.
In this playbook, we explore ways that healthcare companies — including healthcare providers and health plans, hospitals and health systems, pharmacies, insurance companies, telehealth providers, labs, and clinics — can can grow their mobile app usage in a cost-effective way. With firsthand advice, industry data, and quick tips, we take the guesswork out of mobile growth and empower you to thrive.
The report explores how deep linking, mobile attribution, AI, and other innovations are transforming the mobile app universe for health insurers, hospitals and beyond.
Download the report to learn:
Branch raises the bar with the first HIPAA-eligible mobile attribution solution to help healthcare organizations meet privacy and security goals.
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