For paid advertising
Measure and improve ad performance across every device and platform
Shield your team from the technical complexity of privacy compliance
Leverage omnichannel data to build custom audience groups
Run successful iOS campaigns with privacy-focused attribution
Centralize your cost data to understand true campaign ROI
Prevent wasted ad spend with superior fraud protection
For owned and earned channels
Bring web visitors into your app with smart banners
Deploy QR codes designed especially for mobile apps
Increase engagement with a seamless bridge from email to app
Better optimize and measure organic search ROI
Show content previews to users before they install your app
Supporting your marketing strategy
Solve the deep linking challenges of Private Relay on iOS
Import and export your Branch data everywhere
Solve linking and attribution for OTT and CTV platforms
Our support team has you covered with expert help
Maximize value with hands-on industry expertise from Branch
When you work with Branch, your data is yours
IPv4 refers to the 4th version of the internet protocol (IP). IP (version 4) addresses are made up of 32-bit integers that can be expressed in hexadecimal notation. IPv4 still routes most of today’s internet traffic. However, IPv4’s global IP address supply is running out of space, as 32-bit address space limits the number of unique hosts to 232, which is nearly 4.3 billion IPv4 addresses for the world to use.