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While you’re here, check out some of recent resources!

Why Customer Engagement is the New Growth Engine (and Why Your Links Matter More Than Ever)

Blog
MoEngage’s recent book, The Customer Engagement Book: Adapt or Die, offers a rallying cry for marketers navigating this reality. It’s a tactical guide to surviving the age of hyper-personalization, real-time engagement, and fragmented user journeys. Here’s our take on the book, and why it reinforces the growing importance of owning the entire customer journey from link to loyalty.

WWDC 2025:
The Shiny, The Sharp, and the Subtle Shifts in Attribution and Privacy

Blog
Apple’s WWDC25 delivered the usual fanfare — Liquid Glass, subtle AI enhancements, new OS naming semantics, and all the polish you'd expect. But underneath the surface-level sparkle, two important updates caught our attention in the attribution space: one that was expected and thoughtfully detailed (AdAttributionKit), and another that was buried in privacy language but potentially seismic (Safari fingerprinting protections).

Setting Up Intent Filters In Android

Blog
Android locks each app into its own secure sandbox, blocking any direct interaction or data sharing unless you explicitly allow it. Intents act as the safe handshake between these silos—permission-driven messages that let apps request actions and exchange data seamlessly. In this way, Android preserves both iron-clad security and the freedom for apps to cooperate on whatever task you need.